Human Drone Snowboarder

With the help of Samsung and YouTube star Jesse Wellens of the channel PrankvsPrank, Neistat takes flight over a small Finnish ski village wait for it...by a drone. Yes a drone that can actually pull and if needed lift a person off the ground. Good watchable content. While watching it got me thinking, this kit could one day be used in 'search and rescue'. I love tech when we start experimenting.

Parkinson's NSW Mannequin Challenge

Great Use Of Creativity and Innovation

‘Through The Dark’ is a collaboration between Google Play Music and Hilltop Hoods. It’s a made-for-mobile interactive film that brings to life a song written by Dan Smith as his son underwent treatment for leukemia. It reveals a father and son’s journey through two worlds - the light and the dark. A lovely piece of story-telling and rather than just a static watch the viewer has to interact via their mobile to continue the story, uses smartphone's tilt, turn and view functionality - simple but I know technically the backend to make this move through fluidly is challenging, this could have gone easily wrong so hat tip

Look at the bigger business opportunity

Is there a DJ in the Bacardi house?

Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer

Creativity, innovation, and functionality as one

I love design even from an early age I was the kid that had the most colourful clothes, I’m a huge fan of Paul Smith for his creativity. I admired great typographers in the likes of Herb Lubalin, in his simple but fluid design to architecture in Frank Lloyd Wright, who broke the rules with lines and structure that look as modern as they did over 70 year's ago. So when I saw this by a designer called Scott Summit, I gasped, from here I saw something that told a story of each person that had obviously had a very traumatic experience in losing a limb but looking at these designs I couldn’t help admire the design and creation.

Scott used 3D printing technology to create one of a kind artificial limbs for each of the patients. Even more, he allows each patient to bring their own ideas on how they can customize the shape or the design of the prosthetics. Artificial limbs are first and foremost made to function properly, with durability and realism the second and third most important features, but few amputees receive an artificial limb that looks like a work of art. Here I think you’ll all agree the designer has done an amazing job on all counts.

Mind Boggling Content Stats Posted By The Second

From Visually.

Music Re-imagined

Once in a while, a game-changer comes along, this piece is one of those - well it's not a piece but more a block. How it works; BLOCKS is a modular music studio that lets anyone shape music. Build your instrument as you go and customize a kit, brilliant game changing to creating original music. A mighty hat tip to the team at ROLI pushing innovation, interaction and creativity

Some problem solvers create even more problems

Sometimes as problem solvers we get wrapped up in our own little world. It could be; over indulgence with a design, we make it way too complicated for the customer to know where to look. Sometimes we're tired, maybe out the night before drinking, and thinking that maybe that last shot should have been the last shot, so you cut corners. Whatever the reason as problem solvers we aren't important, neither is our own little world, what is important is our customers and the challenge they face. Take this example they must have had all massive hangovers surely this can be the only reason. They didn't think about their customer whatsoever, do you really think that your customer is just going to sit their while their mouse charges? The end solution should always be seen through the eyes of the end customer. Problem solved, maybe they could have designed a re-chargeable mouse mat so they could carry on working.

When a problem becomes the solution

This is just amazing - now here are two inspiring young ladies, they are engineering graduates from the Islamic University of Gaza and they have defied all stereotypes with their design of an affordable new building block made from the rubble of war, and they're about to scale operations for mass production. Subverting a crippling Israeli blockade that makes importing construction materials a demeaning, expensive, and time-consuming process, Majd Mashharawi and Rawan Abddllaht overcame a litany of obstacles to develop their green bricks. Their goal is to help Gaza residents rebuild their homes after three wars in 10 years have left thousands of buildings in ruins. Brilliant beating men at their own game.

Fashion Tech Innovation

BOLT from Thomas Kool Creations on Vimeo.

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet Thanks to Amsterdam-based designer Thomas Kool, the Bolt collection merges fashion and function by providing a stylish parka that lets users charge their devices inside the pockets. Apart from the skinny jeans I think this Parka is very Kool

This 360-treadmill is the future of virtual reality gaming

Love this - if it means getting the kids of the couch when it comes to gaming this has now gone to the next level.VUE VR Treadmill is a first-of-its-kind active virtual reality motion platform in which your actions in the virtual world are controlled by first-person navigation like walking ,running, creating an unprecedented sense of immersion that cannot be experienced with sitting down. VUE VR Treadmill lets you walk, run, sit and crouch with 360-degree freedom of movement allowing you to control your avatar without restraints.

Customers With Even More Power

Interesting to see how yet again more evidence that the customer is taking ownership and more control from brands, I love this idea as you can see where the clothes and products you are buying are sound ethically, this is something I have always struggled with when shopping offline or online - in do we really know how a product has been manufactured? Well now you can thanks to co founders of DoneGood Cullen Schwarz and Scott Jacobson who developed this chrome extension

As you browse, DoneGood will tell you that there's a better option that fits your buying criteria, like a union factory or a woman-owned company. A Google search for "men's dress shirts" yields a list of ads and results from the most expected brands. But if you install a new Chrome extension called DoneGood, you'll also get a lesser-known suggestion: 'Tuckerman, a startup that makes organic cotton shirts in a union factory in Massachusetts'. This approach really benefits the SME businesses who are making products of high quality and managed correctly in treating their staff etc. In this instance the company DoneGood, very clever and something that is really useful for shoppers, I love the fact that the internet gives the power to the customer and can dictate where they spend their money, brands who think they can hide with sub standard working practises will eventually get found out.

Lights, Action, Lights

Latest IKEA from Mother - very simple idea, beautifully shot, location looks like Thamesmead (Seems to be of a director's shooting mecca for edgy urban landscapes) the cast and the music makes the spot complete. If you're wondering who's the track by it's Patrick Watson -Lighthouse - proper old school TV spot that stands out in a dire landscape of TV spots

Great art direction craft is truly an art form

This post is going back to old skool _well I'm listening to some old skool Soul so it seems quite fitting, but I wanted to share as I think it's vital for young art directors, designers or budding photographers the importance of craft. In an age where time is money and money is time and most people have neither this is a great case study in how to save money and time but still create something magically. Step forward Felix Hernandez Rodriguez who was commissioned by Audi to shoot their top of the range sports car retail price at a tidy $200,000 and what does he do? He shoots a toy $40 model of the car.

Now mere mortals would seriously struggle in making this look slick and something that could be used in print in fact even for online we would struggle, but this cat by using props, clever angles and lighting has produced something truly incredible. Now I don't know this photographer but looking at the shots this guy is highly trained and knows how to art direct, it's not just a job title. Not only is he talented but smart too. Could you imagine getting the real car on different locations? I know from experience of working on many car brands just getting the car on set is an issue and when you do, you have a time slot.

It reminded me of a shoot I did for Castrol the concept was a visual of one of those old fashioned chimney sweeps coming out of the exhaust. (Castrol stopped the build-up of soot in your engine apparently) So everything was signed-off and as a young art director everything was planned out, re-sizing my crops etc. But I had over looked one thing; the exhaust was too short so you couldn't fit the sweep in. Slight panic on my face started to appear as I wss in the studio that was charging 10K a day!! The photographer Kevin Summers at the time saw my face of horror and smiled, he went away and then 10 minutes later he returned with a cardboard tube sprayed black - he walked over to the BMW and whacked it on the back, at that point even more look of horror spread across my face, he smiled further and said he would light it and no one would know, I was nervous but he was right. No one ever knew till now. This was a great learning curve in my career, in you must really learn your trade to break the rules, this principle still applies today even in the tech world we live in You can see the full joyous piece here

Amazing use of 3D printing

How cool is this, somewhere you and kids could visit, making your own cakes but using 3D printing, idessert where you create and select your cake via a touchscreen, and then voila it is then made via 3D printing. Now you can enjoy not just eating cake but watching it been made. More Cake Off than Bake Off.

Amazing Creativity

Chie Hitotsuyama "Paper Trails" - Short Documentary from Ayako Hoshino on Vimeo.

This is incredible and a great back story, here a Japanese paper artist replicates amazing wild animals using intricately bound newspaper. Over the past four years, Hitotsuyama and her team have worked to create lifelike paper creatures with staggering accuracy. After wetting the newspaper, they twist, fold, squish, and roll it, and then bind it into the desired form. The artist builds paper sculptures representing everything from manatees to monkeys, including some endangered animals such as rhinoceros and sea turtles. Hitotsuyama even takes advantage of color-printed newspapers in some sculptures, using the gradations to mimic the animal’s actual coloring. Every inch of every intricately bound animal sculpture is made entirely by hand.

Simple Planning

I'm sure you have seen this visual as it's been around for a while, but it just popped up again on my social feed. I looked at it again and laughed as I always do and then as I thought of it even more, I felt like crying. How can some people be so so stupid? With all their education and degrees in marketing etc how could they not see this? Really even without a bloody degree how could you miss it? Well I think this sums up alot on what's happening at the moment in the industry, trying to be a smart arse and then missing the point completely many blinkered by research data and insights and all the voodoo that goes with it. Just pause and think and look at everything in pure simple terms. They might have degrees coming out of their ears but one degree in this instance that's missing is a degree in common sense.

Offline Community Building

Love where people within their communities help one another, nice little piece here PumpiPumpe is a Swiss initiative that facilitates social interaction and sharing between neighbours.

Simply apply small stickers to your mailbox to display the items that neighbours can borrow from you. How neat is that, very sociable without a tweet insight, mind you I'm not sure what happens if you don't return the borrowed item :+

Know your true value - especially in business

1998: YAHOO refused to acquire Google for 1M 2002: YAHOO realized its mistake and offered 3B Google requested 5B YAHOO refused. 2008: Microsoft offered 50B to acquire YAHOO YAHOO rejected the offer 2016: YAHOO has been acquired for 5B Current value of Google is around 545B Still amazes me even in business how some top executives under cook or over cook the value of their company, usually with take overs threes plenty of tyre kicking at the start to sound each other out, but I do know of one company who offered 3.1 billion for a competitor, the audit was done over a weekend! That's crazy. Once they looked under the hood did they find it's true value. Back to my point; don't make it personal but look at the figures and weigh up the potential, and make sure the people doing the sums is the right person, if an individual then ask for unbiased feedback or advice from colleagues or people you trust when it comes to business. I remember the old saying nothing personal this is business, I feel Yahoo execs took it personally.

Creativity and Boredom

Reading on the subject of creativity on how it comes about? And why some appear to have it more than others? It's 4am in the morning, my mind was curious and wandering, I wasn't tired more bored which funny enough got me thinking and I then came across this, how spooky. Creativity Have you ever found that it is often when you’re bored, doodling away absentmindedly perhaps, when some of your most perceptive insights arrive, bubbling up unbidden from the depths of your subconscious? Boredom has long been regarded as a prelude to creativity. Consider Friedrich Nietzsche, no less, who wrote that great artists ‘require a lot of boredom if their work is to succeed. For thinkers and all sensitive spirits, boredom is that disagreeable ‘windless calm’ of the soul that precedes a happy voyage and cheerful winds. They have to bear it and must wait for its effect on them’. Indeed, Manfred Kets de Vries has argued that boredom has played a crucial role in many great artistic and scientific breakthroughs For instance, Decartes allegedly ‘discovered’ the notions of x and y while idling in bed watching a fly on the ceiling, while Einstein reportedly achieved the initial pivotal insight into the nature of relativity while boredly daydreaming.

Such anecdotes have been corroborated by recent research. For instance, in experimental studies, it has been found that people induced into a state of boredom perform far better on creativity tests (e.g., thinking of novel uses for plastic cups), compared to participants who are either elated, relaxed or distress. One explanation is that boredom allows attention to wander, and the mind to free-associate, thus facilitating creativity. Indeed, from a neurophysiological perspective, boredom may activate the default mode network, which is thought to play a key role in creativity (e.g., stimulus independent thought)

This is just a piece from an article originally appeared at Psychology Today Tim Lomas, Ph.D., is a lecturer in positive psychology at the University of East London, where he is also the co-program leader for the Masters of Science in Applied Positive Psychology and Coaching Psychology.

Arduino Is Now Kids Play

I love this, now we can all create working prototypes from scratch without all the geekiness

Marketing Ideas and spooky job titles

Funny thing I noticed recently, and it's this; our industry is now changing not by the year or week it's changing by the day,a quick search today this is what came up; Snapchat glasses, BMW built a power plant from old electric-car batteries, Microsoft puts AI to work in Office 365 I could go on and in that new roles are created and others evolve; for instant job titles; 'digital creative directors' are now becoming 'heads of digital transformation' others too like 'design directors' with a tap of a key command are now; 'product innovation directors'. So what's happening? I think as an industry we are in a state of flux. Don't panic, I've seen 4 major changes so far in my career, we're just in another transition. Many companies trying to find their niche on what to do? What do they stand for? Or as the old school would say; what's our USP? No different of old but now the lines are now blurred for instance we now have cross-over from PR, media into agency land and vice versa, marketing directors becoming an agency planner. It's now not unusual for even creatives going client side working for the likes of Uber and Facebook. I personally think it's great with all this cross over as it shows that companies are in search of the ideas but many muddy the water, they complicate things. As always it's the idea that counts not the title or where you work, that's super exciting for me, is an idea or ideas that truly transform a business which sets them apart either agency or client side. Enjoy the ride. Here's an image I love which made me laugh, when someone asked me when I was working in Australia 'what's the difference between a front end and and a back end developer? I shared this from my image bank. Thankfully these roles never changed.

Everything Can Have An Idea In It

I was on TNW and the usually cookie policy pop-up came up but what caught my eye here on this site was a cute playful neat little idea, WOW someone actually thought of a creative idea rather than the usual bland copy only cookie policy. It gives the site a bit of personality, it's very simple on a loop video, a man is trying to eat a 'cookie' without using his hands, much more fun than the usual. Tip for all young creatives, even with no budget, no time and a boring message you can still get an idea in there, you just need to sit down drink some coffee and perhaps a cookie to crack even the most mundane brief.

Change is good regardless of the pain

Being a West Ham fan I find this quite upsetting - followed the Hammers all my life and my first game if I recall was against QPR in Sept'77 my dad took me and we drew 2-2. I can still remember Stan Bowles, a great player for QPR even as a kid I could see he was good. But time changes and as a West Ham fan and creative so must I, no matter how painful that change is at the beginning, it needs to happen, the best ideas are the ones that haven't been done before, the unknown is scary and even if you fail at first you stick with it, (If that wasn't the case West Ham United would still be call Thames Ironworks and I would be still just writing 60 second TV spots, so change we must. Yes we have all the crap going on at the moment with seating arrangements with old school mixing with the new school. (I like to call them the 'Popcorn crew') Peanuts and darts been thrown was never the way forward, onwards and upwards. COYI

There's More Pop -Ups In-store From Amazon

The march continues in owning the shopping experience from Amazon, according to Business Insider, the tech giant has a master plan to open even more pop-up stores in the coming year, they are keen in particularly to showcase its Echo speakers and other devices and hardware like; Kindles and Fire TV. You could be looking at over 100 pop-up stores in the coming months, as the e-retailer is reportedly putting up one almost every week across the US. They are keen to stress though just because Amazon is expanding its physical presence it doesn't mean it's focusing more on bricks-and-mortar shops. Having said that, apparently, these pop-ups are there to give potential customers a chance to play and interact with the products to then drive up their sales online, so surely the increase will continue. We all know this is the best retail strategy for any brand worth their salt that they have a fully integrated experience. Let's see how this shakes up and maybe what partnerships could evolve for big brands on the high street.

Let's face it girls can't compete

This morning I was watching breakfast TV where I fleetly overheard the young lady announce that UK girls are one of most unhappiness in Europe, this announcement obviously drew my attention as you see I have 3 girls of my own. Under the screams each morning on who's got the hair straighter to the regular early morning door slams. (Fair play to the person who hung my doors as they are still on there hinges) Anyway I though this was all normal but the announcement from the presenter did get me thinking; are my girls happy? And if not why not? We went through it, you know growing up and all the pressure that came with it, but it’s now moved into a much more microscopic environment, thanks to social media platforms especially Instagram and Snapchat, the pressure to always'look pretty' or 'on flick' as my eldest says is never ending. But it doesn’t stop there, at school, there's pressure to be 'sporty'(As you see the boy's like this and if the boy's like you then the rest of the girls like you too) Mustn't have'puppy fat' but 'thigh gaps' are all collective acceptable. If the boy's don’t like you, then the girls take more selfies trying to gain more 'likes' and ‘heart-shapes’ while snapping away they're chasing that dream for perfection and acceptance. As a parent the whole thing gives me the shits and so says someone who works in the business! So you can see how I felt when this appeared later on that day:

This picture was created by cosmetic surgeon Dr De Silva which combines the nine most requested features in one 'perfect face, that appeared in today's (31st Aug 2016) Daily Mail I just shook my head and was raging (My daughter wanted to Snapchat me as she never seen my face so red) but god almighty what hope is there when this type of stuff is appearing? It's constant. So can I make one request to all media types please please stop publishing this tripe otherwise what hope have they got? I try to do my best as a dad and someone who works in the industry I avoid producing stuff like this. As we all know to try to be 'perfect' and chasing that continued dream, ends in unhappiness. It becomes a nightmare you only have to look at the rise in eating disorders and self-harming in the UK to see the damage we are creating. Let's start by helping our kids to face up to things in a more positive light, let's not compare but let's celebrate our kids being themselves. PLEASE.

Reinventing the wheel, literally

Here is a wonderful piece of engineering and what can I say, this has literally reinvented the wheel, well how we harness it anyway, massive backing from Kickstarter and a reasonable RRP, a real wheel of fortune for the maker me thinks.

Tetris bookcase

I love ideas that: Combine offline with online. Are visually appealing and functional. Are playful hacks made by super smart geeks. Thank you Oyvind Berntsen who added LED's to his bookcase and made them programmable. Genius.

Too Cool

Literally the coolest book ever. Breezing through the pages of this handy flip book offers the illusion of standing in front of a refreshing fan as it cycles back and forth. The idea is the first published book from a company called 72 and Sunny from their CD. (I'm guessing he or she is an art director?)As the writer would have dismissed in an instant as it's not available as an eBook. For me playful but practical. In my book always a good sign of an idea.Have a great weekend.

Very Krafty

Towards the end of last year, Kraft decided to renove all articial flavours, perservatives and dyes from its popular Macaroni and Cheese product. But when Kraft informed its customers of the imminent change, it was met with strong resistance. Social media lit up with moans and complaints from fans saying they will stop eating the product if they change. Now for the Krafty bit; with advice from their agency CP&B - their response? Don't tell them!! So what did they do? So for 3 months around the end of 2015, Kraft quietly started selling the new product in the old packaging, and the changes was only announced in very small type on the packs. Kraft sold 50 million boxes, which is standard in 3 months, so no complaints, they then launched the campaign' We'd invite you to try it, but you already have' - the whole idea was don't advertise (How ironic coming from an ad agency) That’s what you call real problem solving in marketing - not trying to over analysis, or use tech for tech sake, or do a big old production number – it just comes down to one thing; smart thinking.

Sign of true problem solving

I came across this on Twitter and wanted to share this invention for two important reasons, the first is; it's a brilliant idea. (Yes it's still in development and needs certain things to be ironed out but it's still a great idea especially an idea that has come from students so young. Both Thomas Pryor and Navid Azodi are undergraduate students at the University of Washington (UW) studying Aeronautical & Astronautical Engineering and Business Administration, (Bet that looks good on your CV :) The two met in their freshman year and connected over a shared interest in invention and problem solving. The invention idea came from a personal experience of Navid's. During the first seven years of his life, he used non-verbal communication. Notice their interest in 'invention and problem solving' this gets onto my next important point; how can we in our multi-million pound industry of ‘digital transformation’ or ‘digital marketing’ or ‘engaging content’ whatever we decide to call it, try to replicate that sediment when in reality the work that is been produced is such pointless, worthless crap?

Rob Campbell a spanner for anyone outside the East End it's Cockney slang for Planner. Anyway Rob at W&K wrote a brilliant blog piece last week canning the industry for producing dumb ideas such gems as the ‘smart peg’ worth a read for me this was bang on. And the reason why? The big problem with our industry is we aren’t problem solvers anymore we are just confused. (The industry is changing at such a rapid rate we are desperate to find a meaning on what we and our brands are about). There was a small few but now we have heaps of people who think they are really solving problems, they think they are super clever but in reality they are so wrapped up in their little bubble, they are blinded to the fact they are producing utter bollocks. It’s not and repeat not ‘digital transforming’ (By the way there’s another phrase that has surfaced that’s adding to the bullshit) I do honestly believe it hurts our business and screws a brand and a company’s reputation as most people in the real world just think; WTF. A casing point last week I read that some company ‘invented’ an umbrella that tells you when it is about to rain. Please just stop and just fuck right off. Really? I read it thinking it was a joke but sadly it wasn’t. Now just push the creative pause button. Let’s stop what we are doing and look at ideas like SignCloud and celebrate that people are out there really trying to change and transform people’s lives, we as an industry have so many smart people it’s time for us to channel it and produce work on a par with SignCloud – the bar has been risen, and for many in our industry they won’t be able to compete and keep pace in innovative thinking. The others can so make a difference and seek them out and create brilliant ideas.

The future of shopping is now

Facebook Likey

Some developments from Facebook conference pow wow here's some top line updates great news for marketeers. Live API: Facebook Live has been incredibly successful, and now we’re opening up our API so developers can design even more ways for people and publishers to interact and share in real time on Facebook. Bots for Messenger: As part of the new Messenger Platform, bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages — all by interacting directly with the people who want to get them. The Messenger Send / Receive API will support not only sending and receiving text, but also images and interactive rich bubbles containing multiple calls-to-action. Facebook Surround 360: We’ve designed and built a 3D-360 camera system called Facebook 360 that produces sharp, truly spherical footage in 3D. The system includes stitching technology that seamlessly marries the video from 17 cameras, vastly reducing post-production effort and time. We’ll be making the design specs and stitching code available on GitHub this summer. Profile Expression Kit: People can now use third-party apps to create fun and personality-infused profile videos with just a few taps. The closed beta kicks off today with support for six apps: Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD, and Vine. Free Basics Simulator & Demographic Insights: It’s now easier for developers to build for Free Basics with the Free Basics Simulator, which lets them see how their service will appear in the product, and Demographic Insights, which helps them better understand the types of people using their services. Account Kit: Account Kit gives people the choice to log into new apps with just their phone number or email address, helping developers grow their apps to new audiences. Facebook Analytics for Apps updates: More than 450,000 unique apps already use this product to understand, reach, and expand their audiences, and we’re now introducing more features to help developers and marketers grow their businesses with deeper audience insights, and push and in-app notifications (beta). Quote Sharing: Quote Sharing is new way for people to easily share quotes they find around the web or in apps with their Facebook friends. Save Button: The Save Button lets people save interesting articles, products, videos, and more from around the web into their Saved folder on Facebook, where they can easily access it later from any device. I very much likey

Innovation and creativity all under one house

Lovely piece here from HAKUHODO Kettle Tokyo, in the fact they took a simple obvious idea for moving house and did something completely left-field - a very sweet and powerful eco-social experiment. Tapping into something that people care about and turned it on its head. With the behind the scene builds which puts it all into context this makes for a very watchable piece of content, that's so good on all fronts. Hat tip. I wish I done.

Clever Interaction in one easy swipe

Good morning beautiful people, Don't worry about the rain - people either run from getting wet or there's people who feel the rain - anyway this was very interesting; interesting in that yet again online meets offline - neat simple idea - that harnessing something that is as old as Keith Richards - the pin badge - what is also interesting my 16 yr old daughter sent me the link from Kickstarter - times are changing - this generation will be the next marketing directors, CEO's CCO etc. They don't see digital and an offline experience - they just see an experience - enjoy your day and think positive creative thoughts https://www.kickstarter.com/projects/pinscollective/pins-collective

Young Upstarts

Power of Instagram

This made me laugh - thanks Kevin Morris for sharing, amazing in that we all get it, and it goes to show the power of social media and our addiction to our mobile phones - sharing experiences through the lens of your phone.