Bit of Retro

These vintage fast food ads by TBWA\Paris for McDonald's are a classic and noteworthy example of clever advertising. To celebrate the restaurant chain's iconic burger — the Big Mac. Loved the art direction and I'n noticing a trend at the moment for comfort during Convid19 lockdown many of us are resorting to watching old films as kids and teens. Call it comfort food in this instance. Nice work.

Caples Awards

Caples Awarads was announced last night 13/4/ some really lovely work all announced via Zoom in these strange times but two things that never change and always remain, one, creatives will always have a drink in their hand and the two; there's even more importance in the value of the creative idea, like I said, even more so now. On a side note you might rightly question why do awards while this is going on? Well it was this year free to enter and I think it was good to bring many creatives together from all over the world via Zoom, creatives from Sydney, NZ and LA all coming together, much better I think than some gaff in London, seemed more inclusive. Anyway clients need to be brave, innovate, explore new ways of doing things. Companies regardless of size or sector need to stand-out combined with creating ideas/products/approach that is aligned with the reality of Convid19. Create work as John Hegarty mentioned at the start of the Zoom presentation that all great creative must adhere; be memorable, motivating and truthful. The work tonight I saw some real corkers. />

Be A Hero. Be Boring.

Love these posters by the designer Noma Bar an Israeli graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple" yes it is and so beautiful with it. I love in particular as creative people how he plays with us and is such a joyous treat to our visual receptors especially his use of negative space. Great posters with a great message. Job done.