Thursday, April 6, 2017
little site that shows in real time mobile app and mobile web usage - every second, 24/7. Great to share with anyone client or agency side who still doubts the importance of leading with mobile. View Live Here
Tuesday, December 13, 2016
Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer
Wednesday, August 31, 2016
This morning I was watching breakfast TV where I fleetly overheard the young lady announce that UK girls are one of most unhappiness in Europe, this announcement obviously drew my attention as you see I have 3 girls of my own. Under the screams each morning on who's got the hair straighter to the regular early morning door slams. (Fair play to the person who hung my doors as they are still on there hinges) Anyway I though this was all normal but the announcement from the presenter did get me thinking; are my girls happy? And if not why not? We went through it, you know growing up and all the pressure that came with it, but it’s now moved into a much more microscopic environment, thanks to social media platforms especially Instagram and Snapchat, the pressure to always'look pretty' or 'on flick' as my eldest says is never ending. But it doesn’t stop there, at school, there's pressure to be 'sporty'(As you see the boy's like this and if the boy's like you then the rest of the girls like you too) Mustn't have'puppy fat' but 'thigh gaps' are all collective acceptable. If the boy's don’t like you, then the girls take more selfies trying to gain more 'likes' and ‘heart-shapes’ while snapping away they're chasing that dream for perfection and acceptance. As a parent the whole thing gives me the shits and so says someone who works in the business! So you can see how I felt when this appeared later on that day: Daily Mail I just shook my head and was raging (My daughter wanted to Snapchat me as she never seen my face so red) but god almighty what hope is there when this type of stuff is appearing? It's constant. So can I make one request to all media types please please stop publishing this tripe otherwise what hope have they got? I try to do my best as a dad and someone who works in the industry I avoid producing stuff like this. As we all know to try to be 'perfect' and chasing that continued dream, ends in unhappiness. It becomes a nightmare you only have to look at the rise in eating disorders and self-harming in the UK to see the damage we are creating. Let's start by helping our kids to face up to things in a more positive light, let's not compare but let's celebrate our kids being themselves. PLEASE.
Tuesday, January 19, 2016
Tuesday, July 8, 2014
econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.
Monday, June 16, 2014
Here's a wonderful campaign that is beautiful and unique that highlights the sad fact that the tropical rainforest is in real trouble, what happens there affects all of us. #TapForTrainers celebrates the amazing beauty of the Amazon, its wildlife and resources with a stunning installation in Instagram, supported by creative collaborations with some of the UK’s leading eco-fashion bloggers, designers and illustrators, such as Jean Jullien, AJ Odudu and the Boy from Dagbon. Simply by tapping the tiles on our virtual tree, the work of illustrator Sandra Dieckmann, visitors uncover stories about the Amazon, alongside narrative from Lily Cole, Veja and eco-fashion influencers. Tree tappers can also enter a competition to win a pair of limited edition trainers made from responsibly sourced rubber. Sky Rainforest Rescue ambassador Lily Cole has created and are giving away fabulous limited-edition shoe collection with Veja, the French eco fashion brand. The soles of the shoes are made from Amazonian wild rubber, tapped from the Sky Rainforest Rescue project. A great way to tell the story by harnessing tech. Happy tapping, as this tree is going to keep on growing.