The Idea Catchers

What value on creativity? If an idea is profound enough, it can change the course of history...no pressure then. Keeping looking for truffles rather than mushrooms.

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.