Tuesday, July 15, 2014
What value on creativity? If an idea is profound enough, it can change the course of history...no pressure then. Keeping looking for truffles rather than mushrooms.
Tuesday, July 8, 2014
econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.