Reinventing the wheel, literally

Here is a wonderful piece of engineering and what can I say, this has literally reinvented the wheel, well how we harness it anyway, massive backing from Kickstarter and a reasonable RRP, a real wheel of fortune for the maker me thinks.

Good morning beautiful people, Don't worry about the rain - people either run from getting wet or there's people who feel the rain - anyway this was very interesting; interesting in that yet again online meets offline - neat simple idea - that harnessing something that is as old as Keith Richards - the pin badge - what is also interesting my 16 yr old daughter sent me the link from Kickstarter - times are changing - this generation will be the next marketing directors, CEO's CCO etc. They don't see digital and an offline experience - they just see an experience - enjoy your day and think positive creative thoughts https://www.kickstarter.com/projects/pinscollective/pins-collective

See the future of TV now.

Here's a whole new TV viewing experience, I know you've seen this in all those Hollywood films, but this is a reality now, it takes watching TV to whole new level. TV isn't dead it just evolved into something that I find bloody amazing.

Sport tech tracking clothing

As with all fitness nuts - we love data, obsessed with our performance and to see where you can make even minor adjustments in your training, there's a plethora of gadgets from Nike Fuel Band to a whole host of running apps. But more recently more and more start up companies are looking at ways of incorporating tracking technology into our clothing, still at early stages but here are two examples that I found that interests me; one is called Athos The Athos workout gear has sensors throughout that pick up on muscle exertion from the chest, shoulders, arms, back, quads, hamstrings and glutes, plus heart rate and breathing. The module insert transmits that info over Bluetooth to iPhones and iPads pretty cool and useful for fitness freaks, one slight snag is the price, still pretty heavy but I'm sure over time will come down. The other one I like which is less 'wearable' but more of an attachment almost like a cufflink is a Kickstarter project for a company called Notch currently they are aiming to produce $50 sensors with snap-on mounts, along with athletic and street clothing to hold it. So far, the campaign has raised $10,000 of its $100,000 goal. So they have the price nailed, not as tech advanced as Athos clothing, but as always there's a balance to be struck, in cost over utility. I would out of the two put my money on Athos to win this tech clothing race. Watch this space