This was aired on my Facebook feed from a female colleague bemoaning in this day and age this type of work is been produced. It’s shocking really and when you work in the industry you feel quite embarrassed even when you had thankfully nothing to do it with it.
As I’m in the industry I also know that ‘creative’ work and I use the term loosely here, has to go various rounds of sign off, from internal sketches and finally mock ups to present back to a team of marketing directors. SO at what stage did anyone question this headline: ”You look like you would fancy a 50 year old..’ In an industry I know from colleagues at various agencies the sly bullying and ageism is rife in our industry. This type of work just encourages that behaviour further.
I also noticed today the new Campaign Faces to watch what was so refreshing was the vast majority were female, so change is happening I just hope that the change will also come when it comes to hiring mature and experienced talent. How refreshing would it be when the day comes when you have a creative team one in their 20’s and one in their 70’s in a top ad agency. - now that’s something that I would raise a drink to. Time for change let’s as creative’s not encourage work like this if we want to attract the best talent into the industry.
