Marketing Murmur: social media

Showing posts with label social media. Show all posts

Wednesday, January 22, 2020

100% Flaming savage

Any social media folks out there look at what Burger King are doing - love their response and the tone of voice- cheeky and so right for their target audience. #hatTip

Monday, April 8, 2019

Tuesday, December 13, 2016

Is there a DJ in the Bacardi house?

Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer

Thursday, December 8, 2016

Mind Boggling Content Stats Posted By The Second

From Visually.

It amazes how far the industry has come for instance our smartphone is millions of times more powerful that all of NASA’s combined computing in 1969, and those boy's got man on the moon! I'm sure you've seen all the info-graphics and how many videos are uploaded on YouTube by the second or how many tweets are sent during the Super Bowl, but as marketeers I think we gloss over these stats as just stats and think WOW and carry-on with adding to the stats But most marketers as in 99.9% of them are going wrong, and wasting marketing budgets by piling them onto the collective social media pyre, because most people don't care, people aren't interested in 'connecting' or 'engaging' you're a bloody washing-up powder or a chewing gum. Wake-up, sit down and think about the dross you are spewing out, just look at this live feed, it's crazy just some of those numbers are just crazy just one example; 'there has been a 1.13 trillion likes pressed since the feature was launched on Facebook' Most branded stuff goes unnoticed, we're just noise, I think the time has come for many brands to rethink their strategy on social media and ask some basic questions like why? how? and what's our longterm outcome? If your response to those questions is 'engaging' then please go and sit in the corner. Ask yourself what does that really mean? For me it's ultimately doing something entertaining, surprising, or worthwhile, all three and you just might even have a 'viral' on your hands I think if more marketeers really thought like this then perhaps they might start increasing that 1% of brands who are doing it right. Otherwise we carry on just been another number and a 'scroll by'

Wednesday, August 31, 2016

Let's face it girls can't compete

This morning I was watching breakfast TV where I fleetly overheard the young lady announce that UK girls are one of most unhappiness in Europe, this announcement obviously drew my attention as you see I have 3 girls of my own. Under the screams each morning on who's got the hair straighter to the regular early morning door slams. (Fair play to the person who hung my doors as they are still on there hinges) Anyway I though this was all normal but the announcement from the presenter did get me thinking; are my girls happy? And if not why not? We went through it, you know growing up and all the pressure that came with it, but it’s now moved into a much more microscopic environment, thanks to social media platforms especially Instagram and Snapchat, the pressure to always'look pretty' or 'on flick' as my eldest says is never ending. But it doesn’t stop there, at school, there's pressure to be 'sporty'(As you see the boy's like this and if the boy's like you then the rest of the girls like you too) Mustn't have'puppy fat' but 'thigh gaps' are all collective acceptable. If the boy's don’t like you, then the girls take more selfies trying to gain more 'likes' and ‘heart-shapes’ while snapping away they're chasing that dream for perfection and acceptance. As a parent the whole thing gives me the shits and so says someone who works in the business! So you can see how I felt when this appeared later on that day:

This picture was created by cosmetic surgeon Dr De Silva which combines the nine most requested features in one 'perfect face, that appeared in today's (31st Aug 2016) Daily Mail I just shook my head and was raging (My daughter wanted to Snapchat me as she never seen my face so red) but god almighty what hope is there when this type of stuff is appearing? It's constant. So can I make one request to all media types please please stop publishing this tripe otherwise what hope have they got? I try to do my best as a dad and someone who works in the industry I avoid producing stuff like this. As we all know to try to be 'perfect' and chasing that continued dream, ends in unhappiness. It becomes a nightmare you only have to look at the rise in eating disorders and self-harming in the UK to see the damage we are creating. Let's start by helping our kids to face up to things in a more positive light, let's not compare but let's celebrate our kids being themselves. PLEASE.

Wednesday, April 13, 2016

Facebook Likey

Some developments from Facebook conference pow wow here's some top line updates great news for marketeers. Live API: Facebook Live has been incredibly successful, and now we’re opening up our API so developers can design even more ways for people and publishers to interact and share in real time on Facebook. Bots for Messenger: As part of the new Messenger Platform, bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages — all by interacting directly with the people who want to get them. The Messenger Send / Receive API will support not only sending and receiving text, but also images and interactive rich bubbles containing multiple calls-to-action. Facebook Surround 360: We’ve designed and built a 3D-360 camera system called Facebook 360 that produces sharp, truly spherical footage in 3D. The system includes stitching technology that seamlessly marries the video from 17 cameras, vastly reducing post-production effort and time. We’ll be making the design specs and stitching code available on GitHub this summer. Profile Expression Kit: People can now use third-party apps to create fun and personality-infused profile videos with just a few taps. The closed beta kicks off today with support for six apps: Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD, and Vine. Free Basics Simulator & Demographic Insights: It’s now easier for developers to build for Free Basics with the Free Basics Simulator, which lets them see how their service will appear in the product, and Demographic Insights, which helps them better understand the types of people using their services. Account Kit: Account Kit gives people the choice to log into new apps with just their phone number or email address, helping developers grow their apps to new audiences. Facebook Analytics for Apps updates: More than 450,000 unique apps already use this product to understand, reach, and expand their audiences, and we’re now introducing more features to help developers and marketers grow their businesses with deeper audience insights, and push and in-app notifications (beta). Quote Sharing: Quote Sharing is new way for people to easily share quotes they find around the web or in apps with their Facebook friends. Save Button: The Save Button lets people save interesting articles, products, videos, and more from around the web into their Saved folder on Facebook, where they can easily access it later from any device. I very much likey

Tuesday, January 19, 2016

Power of Instagram

This made me laugh - thanks Kevin Morris for sharing, amazing in that we all get it, and it goes to show the power of social media and our addiction to our mobile phones - sharing experiences through the lens of your phone.

Tuesday, July 8, 2014

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.