tag:blogger.com,1999:blog-74703724179999978132024-02-06T21:07:48.628-08:00Marketing MurmurDisrupt or DieKevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.comBlogger296125tag:blogger.com,1999:blog-7470372417999997813.post-91281073609715384072023-10-18T14:02:00.000-07:002023-10-18T14:02:01.931-07:00Iceland Drone Shots!! WOW<iframe width="560" height="315" src="https://www.youtube.com/embed/ba26kvm_TOk?si=vwmLm4kGJTGQx-e1" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-63339946697163327402022-10-18T00:36:00.014-07:002022-10-18T04:19:42.032-07:00My all-time top 10 TV adverts.I was chatting to a colleague the other day and we talking about our favourite ads of all-time I casually rattled of a couple of mine and she responded and said perhaps you could share your top ten, well I made a list and below is my top 10 ever.
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In first place is 'Snow Plough' from 1964 for VW. I saw this advert in the late 80's and it's one of those adverts that attracted me to go to art college. Timeless and the voiceover is so dry, just brilliant.
<iframe width="600" height="315" src="https://www.youtube.com/embed/ABcckOTVqao" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
A very close second was 1999 Surfer from Guinness, I literally got goosebumps when I heard and saw this at the cienma. Those close ups and the beginning combined with the booming soundeffects, the build of the story as we pan out to sea, the editing is top notch. It sold product as it was based on a product truth but it was also the closest to been also a work of art. Tick Tock, tick tock.
<iframe width="600" height="315" src="https://www.youtube.com/embed/w9ogzVyTtcw" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<iframe width="560" height="315" src="https://www.youtube.com/embed/YyuDUVnePsU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> In at number 3 is Dambusters by Carling Black Label Loved the way this was shot I remember at the time this was one of the first UK TV commercials to have that cinematic feel to it, the pay off at the end and twist is just so good. British humour at it's finest.
Another beer advert! Seem to have a theme going on <iframe width="560" height="315" src="https://www.youtube.com/embed/GKRuG4oIu_o" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Heineken. 'The Water in Majorca' they say refreshes the parts other beers cannot reach well I can watch this spot again and again and I'll never get tired of it. I know the gags as I watched it so many times but the performances are just esquiste. Gosh.
<iframe width="600" height="315" src="https://www.youtube.com/embed/M7FIvfx5J10" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> Volvo featuring Jean-Claude Van Damme is in at number 6, here he is carrying out his famous splits between two moving trucks. Apparently it was never done before,and I can see why it bcame viral with so many hits. A wonderful demo and I loved the choice of music from Enya, which has a very sedate pace to it as the story unfolds and with that end shot, for us boys it's eye watering brilliant.
<iframe width="600" height="315" src="https://www.youtube.com/embed/XpnivL7E258" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> I saw this advert for Tonka Trucks one Christmas as a 5 year kid, I wanted one for Christmas. When I did I tried everything to smash it as boys we do but alas the advert was true, it did not smash as mauch as I tried. Another brilliant demo around a product truth.
<iframe width="600" height="315" src="https://www.youtube.com/embed/fGjizZCXetk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> This advert still makes me laugh, it was at a time when a lot of adverts were very Punk rock and disruptive was a common thread as the agnecy HHCL at the time who did this advert also did Ronceal and Pot Noodle. This Tango ad was my favourite it was even better than the orginal 'orange man slap'
<iframe width="600" height="315" src="https://www.youtube.com/embed/kwUrPquA9RU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> 'Let's break for lunch' what a line and what a performance!! An idea that'so simple, locked off camera just a mamma mia of an idea.
<iframe width="600" height="315" src="https://www.youtube.com/embed/2mTLO2F_ERY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
The cast and the surpise product makes this piece, it's so left field in its creative execution. I love it, the dude is brilliant.
<iframe width="600" height="315" src="https://www.youtube.com/embed/9gvTS_bZisQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> and my last one for Nike - Parklife, yes it's still a cracker. The blend of superstars with everyday Sunday league players and those third shots too all round a top draw spot from Nike.
So there you have it, these are my top 10, any others you think should be included or taken out?Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-75078296320938365782022-09-08T05:11:00.009-07:002022-09-08T05:54:51.744-07:00Good ideas are timelessI love ideas as in creative ideas that are playful with the written word or art directed in a way that captures your eye. (Ideally both of these skill sets work even better in conjunction). Take these two examples which came up in my social media feed, they stopped me in my tracks, my thumb came to juddering halt, I wondered why? Both have charm in tone of voice, both are also informative. They treat the viewer with intelligence and there's no need to 'fill in the gaps' as many marketing director's these like to do. This is what great ideas do, it moves you to act. To buy product, ohh those dirty words that seems to be the trend these days, to avoid selling stuff, ironically at all costs. 'Brand purpose' is all the rage but these posters have a purpose and their purpose is to flog stuff.
What is also of interest, these two posters must be at least 40 year's apart, the Tide poster was conceieved just after the end of WW2, when Britain was in rebuilding mode after her cities where bombed, this is my hometown, London, East London to be precise.
I love the line, it even has the brands name in the headline. (Dave Trott would I'm sure be impressed) and if you look closely it even has a bit of a special build going on, the use of type and graphics is dated but somehow would look fresh now, it has that retro feel to it. The headline" Tide's in - Dirt's out! what a line - just 4 words and hits a home run and the product benifit pitched in a charming way.
Fast-foward to the 90's and we have a poster van driving around selling a bedside cabient. Again what a headline this is, it made me smile and again just 4 words to sell the product.
How many ads have you seen lately that can do that? B&Q is the only work out of Uncommon London I can recall that has acheived that lately.
These are timeless and like all good ideas will be remembered and recalled, as for the 99.9%, they'll all go in the black hole of nothingness.
Work to be done for all creatives to get noticed and sell stuff. Tick,tock.
<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8DsOI5j-HKgXSfOan8R5M3sj4OXFlDk7S7zYD57ffILQaBfzv8ybATkZTobaewVp_df0_BmQkFo6kIgeM65NcCs8otKTfpN8pZgxG5nhQg6VWr0iAQQDek8U9UEvDWbeQS_5p6E8PLHI-Kv-2XloW_cfn_XbCGyU4GdVrGXeHfLbgGgTzKljGMwJf5Q/s1010/thumbnail-1.jpg" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" height="320" data-original-height="1010" data-original-width="1004" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8DsOI5j-HKgXSfOan8R5M3sj4OXFlDk7S7zYD57ffILQaBfzv8ybATkZTobaewVp_df0_BmQkFo6kIgeM65NcCs8otKTfpN8pZgxG5nhQg6VWr0iAQQDek8U9UEvDWbeQS_5p6E8PLHI-Kv-2XloW_cfn_XbCGyU4GdVrGXeHfLbgGgTzKljGMwJf5Q/s320/thumbnail-1.jpg"/></a></div><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisvTNJ0Xp6oJbee-pKZdkvrPBOtO-UHGoNHgZOMxbSA3llqJ9e3ovCW-cYToyNlgCfz4VTON_9fdmsDgVprMQY-L45K-IN52Ot1crSW1rPNB5_YB2viaSyMBYB7mNt7W9aDouDaWuwbzkhD6hekY7xBYhuNosaqg_CUsl6CO9hcjGWOmfj2rXQuWDIJw/s1170/thumbnail.jpg" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" height="320" data-original-height="1170" data-original-width="1080" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisvTNJ0Xp6oJbee-pKZdkvrPBOtO-UHGoNHgZOMxbSA3llqJ9e3ovCW-cYToyNlgCfz4VTON_9fdmsDgVprMQY-L45K-IN52Ot1crSW1rPNB5_YB2viaSyMBYB7mNt7W9aDouDaWuwbzkhD6hekY7xBYhuNosaqg_CUsl6CO9hcjGWOmfj2rXQuWDIJw/s320/thumbnail.jpg"/></a></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-68273481915751739822022-01-25T02:10:00.001-08:002022-01-25T06:58:19.620-08:00Podcasts <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEheLLE9wSgmEyFud-aVl3TPgyvUdUvqU2WQtJn3oVqD56xalPqz3fHBGNE4DLA6cp54eHSxAqXPArj3OwFz8Gvw91CruSGNnm6Qjl7HosGwFIeoZ5gkJJPYEf9M4hSPvT7mPz22rJRplSPCF_x8ZMrmv6teoxqmk1Vsq2FJKDShWHxvoYh94MQh2SzxcA=s2468" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="320" data-original-height="1406" data-original-width="2468" src="https://blogger.googleusercontent.com/img/a/AVvXsEheLLE9wSgmEyFud-aVl3TPgyvUdUvqU2WQtJn3oVqD56xalPqz3fHBGNE4DLA6cp54eHSxAqXPArj3OwFz8Gvw91CruSGNnm6Qjl7HosGwFIeoZ5gkJJPYEf9M4hSPvT7mPz22rJRplSPCF_x8ZMrmv6teoxqmk1Vsq2FJKDShWHxvoYh94MQh2SzxcA=s320"/></a></div>I was recently asked by one of our colleagues in Malta on how to set-up a podcast and remember many years ago doing a series of podcasts for my PGCHE. I like my colleague had no clue on where to start, but after a bit of digging around online and speaking to a few people in the industry they guided me and I created <a href="https://en-gb.padlet.com/kevinferry2003/9yslbtrph9jv">this </a> which was pretty basic but I thought I would share for anyone else out there who is in the same boat as I was. I also found this article which I thought was gold dust for anyone started out which is well worth a read. A full <a href="https://www.podcastinsights.com/start-a-podcast/" target="_blank">step-by-step guide</a> on getting started. Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-73034071437133716922021-10-22T00:16:00.006-07:002022-01-20T02:41:05.389-08:00Award<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='400' height='322' src='https://www.blogger.com/video.g?token=AD6v5dw65vLv4WyV7W9mYgPrmSef3jfOs83mA46xnz9cFlUH5NTjsVAFCgvgpIR5obYbpQQdbYjx9rEOfDVcYGtxrw' class='b-hbp-video b-uploaded' frameborder='0'></iframe>
I've won Cannes, D&AD's and everything in-between but nothing beats this. So chuffed in recieving this as recognition for one of the people who is fighting for more diversity and inclusion within the work place. Thank you Flutter and all my colleagues who awarded me this honour and a #HatTip to those who have stepped up to the plate and took on the challenge to get greater equality within the work place. Once again, thank you.
Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-9241876905793667272021-09-06T21:42:00.000-07:002021-09-06T21:42:17.112-07:00London Smiling Again<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6840538836150308864" height="579" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-32820739078775148542021-08-24T09:40:00.002-07:002021-08-24T09:40:19.664-07:00Got in my grill <iframe src="https://player.vimeo.com/video/587861013?h=ee90476f84&color=fa0105" width="600" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
<p><a href="https://vimeo.com/587861013">The Lil Jif Project | TVC animation</a> from <a href="https://vimeo.com/motifstudios">motif</a> on <a href="https://vimeo.com">Vimeo</a>.</p>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-9170003261748864822021-08-18T06:52:00.004-07:002021-08-18T06:52:19.727-07:00Taking shortcuts with business risk assessment.
<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwDrG5eAJlZoLmuXbIijmTiUI8Wm4JLGBF71ctAFr7AAVvAkQPgFQWl82bTwjchWKsCjsghLZHVaymbAL-a1bfxRX7Fa-fE7PN4IpuxwojigEliE7aP14XG9aN0Lu2S6evfn2gf_l3UTS4/s2004/Screenshot+2021-08-18+at+14.47.40.png" style="display: block; padding: 1em 0; text-align: center; "><img alt="" border="0" width="400" data-original-height="1348" data-original-width="2004" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwDrG5eAJlZoLmuXbIijmTiUI8Wm4JLGBF71ctAFr7AAVvAkQPgFQWl82bTwjchWKsCjsghLZHVaymbAL-a1bfxRX7Fa-fE7PN4IpuxwojigEliE7aP14XG9aN0Lu2S6evfn2gf_l3UTS4/s400/Screenshot+2021-08-18+at+14.47.40.png"/></a></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-84219970626384885732021-07-27T08:31:00.002-07:002021-07-27T08:31:50.689-07:00<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Extremely effective warmup π <a href="https://twitter.com/hashtag/Olympics?src=hash&ref_src=twsrc%5Etfw">#Olympics</a> <a href="https://twitter.com/hashtag/Tokyo2020?src=hash&ref_src=twsrc%5Etfw">#Tokyo2020</a> <a href="https://twitter.com/hashtag/tuesdaymotivations?src=hash&ref_src=twsrc%5Etfw">#tuesdaymotivations</a> <a href="https://t.co/4887wWpA79">pic.twitter.com/4887wWpA79</a></p>— Evan Kirstel the $B2B Techfluencer (@EvanKirstel) <a href="https://twitter.com/EvanKirstel/status/1420039718130135041?ref_src=twsrc%5Etfw">July 27, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-15359936309795191282021-07-15T10:54:00.001-07:002021-07-15T10:54:29.559-07:00Dad brings home his work. Delightful<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6821333413111336960" height="701" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-38152420308024816662021-07-07T01:37:00.007-07:002021-07-07T01:57:14.107-07:00Sick Beats <iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/kFselNrEXvw" title="YouTube video player" width="560"></iframe><div><br /></div><div><span style="font-family: arial;">When you see so much work throughout your career and as a Creative Director you see a lot - the good, the bad and the dam right ugly and then, a couple fall out of the bucket that come under the title; 'fuck me that is so bloody brilliant, oh my God what a fucking brilliant idea' title. </span></div><div><span style="font-family: arial;">Kids with cystic fibrosis have to go through a daily chore of airway-clearance therapy, it's not nice to say the least. </span></div><div><br /></div><div><span style="font-family: arial;">So some smart people have created Sick Beats which is the world's first music-powered airway clearance vest. The prototype, a redesign of Woojer's consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. Which helps clears the patients lungs of mucus. Bloody amazing.</span></div><div><span style="font-family: arial;"><br /></span></div><div><span style="font-family: arial;">Rightly it won awards but if I was the creative who came up with this idea, would I care it won? Not really but seeing the joy on the little girl's face after her treatment through Sick Beats, now that's worth its weight in gold. #hatTip team at Woojer and </span><a href="https://www.area23hc.com/#home" style="font-family: arial;">Area 23 FCB </a></div><div><span style="font-family: arial;"></span></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-53539235204513987622021-05-13T01:30:00.002-07:002021-05-13T01:35:10.512-07:00Neymar and Pokerstars shaking up poker<p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/IG7SChwsYU8" width="320" youtube-src-id="IG7SChwsYU8"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-22034057369733365472021-04-01T00:45:00.002-07:002021-04-01T01:42:49.834-07:00New office pool <p>Had the chance to go back to the office and collect some mouldy running shoes that had been left in my draw since lockdown suffice to say it wasn't pretty but hey I did get a chance to look at the new office across the road and look at the new pool, now that is a cracker.</p><p> </p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzx_TryS8koS1pKLsTa3mk50cNZdEdTk2FwCy1qSpEKf3kWCr_7dAPnsNNIg7w0n6Dr1r2P8zXMfCzTy-pJxLODVL-wS2OVSqv7NTmZ7LBvi1L9pnyzWhs0-eqXzCA2mzhE4O08rQM7Z2q/" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1014" data-original-width="1740" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzx_TryS8koS1pKLsTa3mk50cNZdEdTk2FwCy1qSpEKf3kWCr_7dAPnsNNIg7w0n6Dr1r2P8zXMfCzTy-pJxLODVL-wS2OVSqv7NTmZ7LBvi1L9pnyzWhs0-eqXzCA2mzhE4O08rQM7Z2q/" width="320" /></a></div><br /><br /></div><br /><p></p>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-75933960963406377822021-03-08T08:41:00.001-08:002021-03-08T08:41:38.196-08:00#InternationalWomensDay<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGwpcMTKklvb5AjXE5ICH1p_BleWb93yQ3U20Lhmmd2Lwq4r5OqP-nz1smokWceilVm63xwvAE9uxTmfAWKn43lQC34Ioc00NfS8J6iiGAK2L7alTHvdDgrvDe5DZQTkPL0FcDphjXsFRr/" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="587" data-original-width="587" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGwpcMTKklvb5AjXE5ICH1p_BleWb93yQ3U20Lhmmd2Lwq4r5OqP-nz1smokWceilVm63xwvAE9uxTmfAWKn43lQC34Ioc00NfS8J6iiGAK2L7alTHvdDgrvDe5DZQTkPL0FcDphjXsFRr/" width="240" /></a></div><br />For all the women out there #InternationalWomensDay <p></p>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-77542906490483611952021-01-22T01:57:00.004-08:002021-01-22T01:57:52.051-08:00I'm drawn to Heinz How about this for brand recall? To be fair itβs a bit like Hoover. Top draw work though from <a href="https://musebycl.io/advertising/asked-draw-ketchup-people-around-world-drew-heinz" target="_blank">Heinz.</a>This is also another great example of true 360β thinking. Love the fact they also used the research as part of the actual campaign output. <iframe width="560" height="315" src="https://www.youtube.com/embed/APoGHH1Ns2M" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-23647437538608878842020-08-19T07:45:00.004-07:002020-08-19T11:58:03.554-07:00So cute<blockquote class="twitter-tweet"><p lang="en" dir="ltr">this is the best thing, ive ever seen, on twitter dot com<a href="https://t.co/UfSr50uxRj">pic.twitter.com/UfSr50uxRj</a></p>— shiraz (@shiraz) <a href="https://twitter.com/shiraz/status/1295843702204534784?ref_src=twsrc%5Etfw">August 18, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Something so nice about this which popped up on my Twitter feed, why do I like it? The creators apply the same principles as those pesky marketeers like me who use storytelling, emotional hooks and music to pull the viewer to carry on watching. I now can't get the tune out of my head. Very clever. #HatTipKevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-89015858105693980632020-07-03T00:39:00.001-07:002020-07-03T00:40:56.937-07:00Wow!! I need a cigarette after watching this <iframe width="560" height="315" src="https://www.youtube.com/embed/JZoFqIxlbk0" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> Wow. When advertising is done right. An incredibly powerful new campaign from Bodyform developed by a female led creative team out of AMV. #WombStories Truly magical story-telling. Serious #HatTip.Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-520687738076424572020-06-18T23:40:00.001-07:002020-06-18T23:40:42.832-07:00Lovely design<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQsKnk8WQRkBPWMoKWcd6_1ZZubjTpmEbGEkvtmO5Ffi3CIhRz5bJfYHG8XwohDGiwOCQLrarcJ1cTr6-eXS2oxCsZZCGbglMOOBw_G7jJsfeVpnGVkaZbhwr_OdnRVeimIJMwgNwKSpCc/s1600/Unknown-5.jpeg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQsKnk8WQRkBPWMoKWcd6_1ZZubjTpmEbGEkvtmO5Ffi3CIhRz5bJfYHG8XwohDGiwOCQLrarcJ1cTr6-eXS2oxCsZZCGbglMOOBw_G7jJsfeVpnGVkaZbhwr_OdnRVeimIJMwgNwKSpCc/s320/Unknown-5.jpeg" width="240" height="320" data-original-width="1200" data-original-height="1600" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg70uJigsTZZaLvPlDAF6SSsglRi6qfdqstT_kGSZw6EyevXsgyBGfrQnrZ_yvHNKMDb73ISer-s8JY2oRsA9DCID6Uy02WQrVU9nY9cs-h3i4QaIr5BCr_IHPQ6T8CJIP26ZJEzxP-hmzN/s1600/Unknown-6.jpeg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg70uJigsTZZaLvPlDAF6SSsglRi6qfdqstT_kGSZw6EyevXsgyBGfrQnrZ_yvHNKMDb73ISer-s8JY2oRsA9DCID6Uy02WQrVU9nY9cs-h3i4QaIr5BCr_IHPQ6T8CJIP26ZJEzxP-hmzN/s320/Unknown-6.jpeg" width="240" height="320" data-original-width="1200" data-original-height="1600" /></a>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-72031650586496415452020-05-15T03:54:00.001-07:002020-05-15T03:55:22.665-07:00Bit of Retro These vintage fast food ads by <a href="https://www.tbwa-paris.com/en">TBWA\Paris</a> for McDonald's are a classic and noteworthy example of clever advertising. To celebrate the restaurant chain's iconic burger β the Big Mac. Loved the art direction and I'n noticing a trend at the moment for comfort during Convid19 lockdown many of us are resorting to watching old films as kids and teens. Call it comfort food in this instance. Nice work.
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY6-B175ScGeXVJUPoC0ePGBr7KsFRxuplAGnyegYb50jHvVF0bAiPukgtXxWMQtmkSxBJOzCCiZapzSALtfAV3Hhhc8K11kOfAQXqlJczAwnVmgBuZ-z5d3URTcXS3PpayxV0WI6bdo-T/s1600/Screenshot+2020-05-15+at+11.49.26.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY6-B175ScGeXVJUPoC0ePGBr7KsFRxuplAGnyegYb50jHvVF0bAiPukgtXxWMQtmkSxBJOzCCiZapzSALtfAV3Hhhc8K11kOfAQXqlJczAwnVmgBuZ-z5d3URTcXS3PpayxV0WI6bdo-T/s320/Screenshot+2020-05-15+at+11.49.26.png" width="217" height="320" data-original-width="808" data-original-height="1190" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL1mVQCJwr9AcqO4gjl_a0GFgeaa96Un7ehSdkyzOTDWN2dQpR-Z6p7KZdPZhQlWipABM_WhLl1-deS9XfFl0MCMLMP6hzF0MDpTe_olV0hkAdGNUEORZYlujmKozcLCfs4gSQt09dItbD/s1600/Screenshot+2020-05-15+at+11.49.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL1mVQCJwr9AcqO4gjl_a0GFgeaa96Un7ehSdkyzOTDWN2dQpR-Z6p7KZdPZhQlWipABM_WhLl1-deS9XfFl0MCMLMP6hzF0MDpTe_olV0hkAdGNUEORZYlujmKozcLCfs4gSQt09dItbD/s320/Screenshot+2020-05-15+at+11.49.37.png" width="218" height="320" data-original-width="814" data-original-height="1196" /></a></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-90294882005608817772020-05-13T12:56:00.000-07:002020-05-14T01:20:40.106-07:00Caples Awards <a href="https://caples.org/">Caples Awarads</a> was announced last night 13/4/ some really lovely work all announced via Zoom in these strange times but two things that never change and always remain, one, creatives will always have a drink in their hand and the two; there's even more importance in the value of the creative idea, like I said, even more so now.
On a side note you might rightly question why do awards while this is going on? Well it was this year free to enter and I think it was good to bring many creatives together from all over the world via Zoom, creatives from Sydney, NZ and LA all coming together, much better I think than some gaff in London, seemed more inclusive. Anyway clients need to be brave, innovate, explore new ways of doing things. Companies regardless of size or sector need to stand-out combined with creating ideas/products/approach that is aligned with the reality of Convid19. Create work as John Hegarty mentioned at the start of the Zoom presentation that all great creative must adhere; be memorable, motivating and truthful. The work tonight I saw some <a href="https://vimeo.com/353477516">real corkers</a>.
/></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpYr0xjeTBWVa75n9K9bSTADDIK1dOFSMKlEgHQrTRlfMdQUakSoXAd5sozPJvJmm9o9tfadaTqqPjIUyN0TBYMGBUB4diRsIX2k1z4_wLLLnQtkFLf6x_prm93qv-qJWBUGKB2AwWAa_5/s1600/Screenshot+2020-05-13+at+18.41.46.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpYr0xjeTBWVa75n9K9bSTADDIK1dOFSMKlEgHQrTRlfMdQUakSoXAd5sozPJvJmm9o9tfadaTqqPjIUyN0TBYMGBUB4diRsIX2k1z4_wLLLnQtkFLf6x_prm93qv-qJWBUGKB2AwWAa_5/s320/Screenshot+2020-05-13+at+18.41.46.png" width="320" height="180" data-original-width="1432" data-original-height="804" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiinwlRLn0YCrLXBkQXEgQ1VRr7kE2MIylzJXDssyEWiRQNjHEUPUaUehIIdkRRaQKmsSJgaLHWlgwSP3ix-5tthpnxEdftrUnu30bg4Ef9rYNe8W9Ww_N5vQvknEwvPusEL6LJ1Vv1oBXb/s1600/Screenshot+2020-05-13+at+20.12.07.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiinwlRLn0YCrLXBkQXEgQ1VRr7kE2MIylzJXDssyEWiRQNjHEUPUaUehIIdkRRaQKmsSJgaLHWlgwSP3ix-5tthpnxEdftrUnu30bg4Ef9rYNe8W9Ww_N5vQvknEwvPusEL6LJ1Vv1oBXb/s320/Screenshot+2020-05-13+at+20.12.07.png" width="320" height="180" data-original-width="1424" data-original-height="802" /></a></div> <a href="https://www.campaignlive.co.uk/article/help-heroes-40000-strong-mccann-uk/1661806">Help for Heroes</a> really powerful stuff here's another piece that rightly did well for <a href="https://www.facebook.com/CanadianCentreForChildProtection/videos/718545008615737/">Child Protection Canada</a> 'lollipop' truly shocking without showing distressing images. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo0EkqlWxKXc1t6r7bMWqYToKAB1BhqwmrENORvRiq8atlZ0gEQjRbUaRgO3SlfPxhMUSG5uqwPapVSZ9X-qoRQQP8VOELufNJbFY1qcYqIVnbyZoQjiZoV1r0ur-UMktnCTBcu5ac4nBd/s1600/Screenshot+2020-05-13+at+20.57.33.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo0EkqlWxKXc1t6r7bMWqYToKAB1BhqwmrENORvRiq8atlZ0gEQjRbUaRgO3SlfPxhMUSG5uqwPapVSZ9X-qoRQQP8VOELufNJbFY1qcYqIVnbyZoQjiZoV1r0ur-UMktnCTBcu5ac4nBd/s320/Screenshot+2020-05-13+at+20.57.33.png" width="320" height="137" data-original-width="1566" data-original-height="668" /></a></div> Really lovely and brave work by <a href="https://www.marketingdive.com/news/snickers-goes-viral-with-snickersgate-prank/568168/">Mars Snickers Snickergate </a> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK1hXaZuxZg0LFg5AWG5NYCspGqB2ZNk9VtWqEYT3mvY0WEmJEhoy48T8Y4PJATnlAImZWfI8qo20N8uskCYOjFRmx1tubW52yPXykZLgWXIkFFXfYcf2r8qHNJKIJ1PX_ke0YEH1OfJxJ/s1600/Screenshot+2020-05-13+at+21.07.43.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK1hXaZuxZg0LFg5AWG5NYCspGqB2ZNk9VtWqEYT3mvY0WEmJEhoy48T8Y4PJATnlAImZWfI8qo20N8uskCYOjFRmx1tubW52yPXykZLgWXIkFFXfYcf2r8qHNJKIJ1PX_ke0YEH1OfJxJ/s320/Screenshot+2020-05-13+at+21.07.43.png" width="320" height="150" data-original-width="1344" data-original-height="628" /></a></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-53223987144260219092020-05-06T10:11:00.001-07:002020-05-06T10:16:41.810-07:00Be A Hero. Be Boring.Love these posters by the designer <a href="https://www.dutchuncle.co.uk/noma-bar/">Noma Bar</a> an Israeli graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple" yes it is and so beautiful with it. I love in particular as creative people how he plays with us and is such a joyous treat to our visual receptors especially his use of negative space. Great posters with a great message. Job done.
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkPPKg8kzXp4Gje7qBrTDeY0k_knkw9lyfVV1p_pvMeBSqqO0jifCpgna2Cy3ghuCcVGS2VMJS41kyAu4DGEelXs69dP_dURNx6qdD1ynA6BLbaG09cmk0a0GEG8urNf8AdbyDybLvU6pP/s1600/Screenshot+2020-05-06+at+17.42.56.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkPPKg8kzXp4Gje7qBrTDeY0k_knkw9lyfVV1p_pvMeBSqqO0jifCpgna2Cy3ghuCcVGS2VMJS41kyAu4DGEelXs69dP_dURNx6qdD1ynA6BLbaG09cmk0a0GEG8urNf8AdbyDybLvU6pP/s320/Screenshot+2020-05-06+at+17.42.56.png" width="204" height="320" data-original-width="704" data-original-height="1104" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqqutJ-nnx2KSLMgS5Asq5JQWXjmWpKAzeRiLeZbmV8_rv5TkwTs2a2B-oPxsbR0nyyluCzVEn8Ho50rVFdtKHb0JXFrGLU4VKV_Ux6i5wnIhGenjCGiOuLR2M-wOZOy7oNJhEDhoEzjcu/s1600/Screenshot+2020-05-06+at+17.43.12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqqutJ-nnx2KSLMgS5Asq5JQWXjmWpKAzeRiLeZbmV8_rv5TkwTs2a2B-oPxsbR0nyyluCzVEn8Ho50rVFdtKHb0JXFrGLU4VKV_Ux6i5wnIhGenjCGiOuLR2M-wOZOy7oNJhEDhoEzjcu/s320/Screenshot+2020-05-06+at+17.43.12.png" width="199" height="320" data-original-width="690" data-original-height="1108" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmkQB5AElD7kMzZqZRyuagQde6bqmzI5-obpnrMWOYxUHb_f3rPl-2pK9yY587-D5lwbs0465SjIem5sLV9IP-T5CYz7D03dpi8vpazGihpk4L3FOAb9xwgINxTlUISyZEbOxmf-tV6Yn4/s1600/Screenshot+2020-05-06+at+17.42.36.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmkQB5AElD7kMzZqZRyuagQde6bqmzI5-obpnrMWOYxUHb_f3rPl-2pK9yY587-D5lwbs0465SjIem5sLV9IP-T5CYz7D03dpi8vpazGihpk4L3FOAb9xwgINxTlUISyZEbOxmf-tV6Yn4/s320/Screenshot+2020-05-06+at+17.42.36.png" width="201" height="320" data-original-width="702" data-original-height="1116" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9DQBAcCExXCOUhCr61f1I6C5_JGiofxWqSveYS4UKL_QguK07bRIyeXCGWHSwtzm2ntwFyYpKN1bdTe9lLBVlfv58spVj8ZGSoavs7BChavL5L8OIUoeIuacb0QrGK_E4DF-mgCczZ1PJ/s1600/Screenshot+2020-05-06+at+17.42.46.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9DQBAcCExXCOUhCr61f1I6C5_JGiofxWqSveYS4UKL_QguK07bRIyeXCGWHSwtzm2ntwFyYpKN1bdTe9lLBVlfv58spVj8ZGSoavs7BChavL5L8OIUoeIuacb0QrGK_E4DF-mgCczZ1PJ/s320/Screenshot+2020-05-06+at+17.42.46.png" width="208" height="320" data-original-width="720" data-original-height="1110" /></a></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-66449982097491477192020-04-29T23:55:00.002-07:002020-04-30T00:11:57.504-07:00#Convid19 A Gentle Reminder. Came across these little beauties from <a href="https://www.linkedin.com/in/thinkingcarl/">Carl Richards</a> which really struck a cord with me. I'm sure with all of us in these strange and surreal times we look for answers. Without having a meltdown in overthinking I recently returned to my comfort zones a mix between Mr.Kipling Cherry Bakewells and yoga both have helped in equal measure. Perspective and calmness that wonderful balance captured. Thank you Carl for the reality check. #HatTip
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7WtzB9xhE37waNBW7jYy2oX79jwK78hk8xIM-Vvo_YBqMfPeMTho2vfxXuwo3NwrHjLTGlL0cTm97HPflKIqh07wh1O_Fzdae2WVCLC6dlOMi57QV1l-YXPH1Iprnr4DZO3a45-JwN0Nu/s1600/Screenshot+2020-04-30+at+08.02.14.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7WtzB9xhE37waNBW7jYy2oX79jwK78hk8xIM-Vvo_YBqMfPeMTho2vfxXuwo3NwrHjLTGlL0cTm97HPflKIqh07wh1O_Fzdae2WVCLC6dlOMi57QV1l-YXPH1Iprnr4DZO3a45-JwN0Nu/s320/Screenshot+2020-04-30+at+08.02.14.png" width="318" height="320" data-original-width="818" data-original-height="822" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ebNPdI8zuVB82RHXwhISYxFp1-WtBpyPTabpgC40HTVwOtMQhiFnaShUt7HA8xN9bIJms0zjTrENzR4db33_Y1t4vEsMNzhBB-_dsmxUP50jwTPex8U6wnNdE1_rcQuNh2A3J-GU4Kx5/s1600/Screenshot+2020-04-30+at+08.02.06.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ebNPdI8zuVB82RHXwhISYxFp1-WtBpyPTabpgC40HTVwOtMQhiFnaShUt7HA8xN9bIJms0zjTrENzR4db33_Y1t4vEsMNzhBB-_dsmxUP50jwTPex8U6wnNdE1_rcQuNh2A3J-GU4Kx5/s320/Screenshot+2020-04-30+at+08.02.06.png" width="318" height="320" data-original-width="814" data-original-height="818" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgmBq4MlW4ribpW0XGiHuqL9oLdsK9fWFPnbXXxArBfb9vB8yAvCRbTnCf-2Rg6AedZ026AE9zIQGHH-KqKq5lVFhm0UgfVfRVXsdzKMEaYoDEBRwfOF7Rboj0PM3-wU_Uc9Az7dT7sXBt/s1600/Screenshot+2020-04-30+at+08.01.56.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgmBq4MlW4ribpW0XGiHuqL9oLdsK9fWFPnbXXxArBfb9vB8yAvCRbTnCf-2Rg6AedZ026AE9zIQGHH-KqKq5lVFhm0UgfVfRVXsdzKMEaYoDEBRwfOF7Rboj0PM3-wU_Uc9Az7dT7sXBt/s320/Screenshot+2020-04-30+at+08.01.56.png" width="318" height="320" data-original-width="818" data-original-height="822" /></a></div>Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-11236540156736687412020-03-12T03:18:00.001-07:002020-03-12T03:22:34.340-07:00Interactive tech gaming <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/B9PMAcsHKnS/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B9PMAcsHKnS/?utm_source=ig_embed&utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">drawing some lines, playing with some balls - interactive line drawing . . . . . #mixedreality #creativecoding #mediaart #madewithunity #unity3d #code #multimediaart #new_media_art #interactiveinstallation #projectionmapping #projectionart #projection #physics #installationart #creativetechnology #codeart #interactivemedia #interactiveart #creativecode #animation #touchdesigner #videomapping #computergraphics #newmedia #opencv #artxcode #interactive #twentytwohalo #creative</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/roelofknol/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Roelof Knol</a> (@roelofknol) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-03-02T16:05:09+00:00">Mar 2, 2020 at 8:05am PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
How lovely is this? This interaction is so fluid and with this tech you can see the potential from a creative perspective for brands either in-store or at a PR event.Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-18003432882605577692020-03-09T02:59:00.001-07:002020-03-09T02:59:35.056-07:00Virus becomes Viral<iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fnickjsimons%2Fvideos%2F10159411932512067%2F&show_text=0&width=269" width="269" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"></iframe> Made me laugh even in dark times. Sometimes laughter is the best cure. Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0tag:blogger.com,1999:blog-7470372417999997813.post-20235177763034403922020-03-03T01:59:00.002-08:002020-03-03T01:59:58.664-08:00The Pain Creatives Constantly Feel<iframe width="560" height="315" src="https://www.youtube.com/embed/FJXcREFKNQg" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
This is a little gem of a video by Ze Frank who dryly asks many questions about our creativity or lack of it. It's long but try to watch till the end as it's beautifully written and his observation on how creative people feel and think on a daily basis is spot-on. In parts it made me feel uncomfortable as the thinking creative side of our brains taunts us and if we don't feed this curious part of our brain, it throws its toys out of its pram and when you call on it; nothing is forthcoming. Creativity is a blessing for us but also in equal measure a curse. I wouldn't have it any other way. Just go with the flow my creative brothers and sisters.Kevin Ferryhttp://www.blogger.com/profile/17157463721113006055noreply@blogger.com0