IKEA Game Of Thrones

IKEA does it again. Whatever the medium, no matter what, they can make any space creative. You know too people will take selfies. So this isn’t just a display unit, this is branded viral content. Great stuff #HatTip

IKEA - Place Looking Nice Via AR

We have for a long time as agency folk sold in 'transformative' retail work for our clients and harnessing new tech and not so new tech such as AR. The trouble is; the idea is great in scamp form but sadly the end result always failed to impress mainly regarding the technology as it always to me fell short. Not a great experience if anything, it hindered it. The other problem many marketing and agency folk missed was how to push the app through marketing, a more joined approach, connected thinking was always a missing. Then I saw this from IKEA The hope is that Ikea can now inspire customers in new ways and make their lives so much easier. Now instead of going to the store maybe two or three times to look at a couch, feel it, sit on it, envision it within your own home, the customer might only have to make one trip to the store. The app now allows shoppers to actually see the product, in all its assembled glory, as it would really appear in your home. You can see what it looks like in different rooms, against a different wall, etc. IKEA is in a good place when it comes to creativity and innovation to the benefit of its customers. A good place to be for any brand.

Lights, Action, Lights

Latest IKEA from Mother - very simple idea, beautifully shot, location looks like Thamesmead (Seems to be of a director's shooting mecca for edgy urban landscapes) the cast and the music makes the spot complete. If you're wondering who's the track by it's Patrick Watson -Lighthouse - proper old school TV spot that stands out in a dire landscape of TV spots