Showing posts with label social. Show all posts
Showing posts with label social. Show all posts

Thursday, April 27, 2017

Let's Have A Beer #OpenYourWorld

I came across this piece from Heineken and when I started to read the idea I had a bit of a Coke Cola and Kendall Jenner moment. We are seeing more and more brands take this approach, take a topic and set up a social experiment and see it played out. The ad features people who disagree on issues like climate change, feminism, and transgender rights. But there's a catch: The two people don't know they disagree with each other when they first sit down. After a few minutes of getting to know each other, the pair is shown short videos that reveal their dissenting opinions on a particular topic. They're then given a choice: They can leave, or they can try and hash out their differences over a beer. I really like this idea - the actual build to the reveal was really clever and well thought out, by setting tasks you can see them bond, so when their conflicting views are revealed it adds tension and drama. I was transfixed to the end and I didn't feel the brand was forced, it dovetailed in nicely. Now there's a brand that's found its purpose, as we know and it has scientifically proven that most people can come to an agreement on most things over a beer. (As long as it's not too many beers and they are Millwall or West Ham fans:)

Thursday, April 6, 2017

Real Time Mobile Data - Mind Blowing

Here's a great little site that shows in real time mobile app and mobile web usage - every second, 24/7. Great to share with anyone client or agency side who still doubts the importance of leading with mobile. View Live Here

Tuesday, October 18, 2016

Offline Community Building

Love where people within their communities help one another, nice little piece here PumpiPumpe is a Swiss initiative that facilitates social interaction and sharing between neighbours.
Simply apply small stickers to your mailbox to display the items that neighbours can borrow from you. How neat is that, very sociable without a tweet insight, mind you I'm not sure what happens if you don't return the borrowed item :+

Wednesday, April 13, 2016

Facebook Likey

Some developments from Facebook conference pow wow here's some top line updates great news for marketeers. Live API: Facebook Live has been incredibly successful, and now we’re opening up our API so developers can design even more ways for people and publishers to interact and share in real time on Facebook. Bots for Messenger: As part of the new Messenger Platform, bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages — all by interacting directly with the people who want to get them. The Messenger Send / Receive API will support not only sending and receiving text, but also images and interactive rich bubbles containing multiple calls-to-action. Facebook Surround 360: We’ve designed and built a 3D-360 camera system called Facebook 360 that produces sharp, truly spherical footage in 3D. The system includes stitching technology that seamlessly marries the video from 17 cameras, vastly reducing post-production effort and time. We’ll be making the design specs and stitching code available on GitHub this summer. Profile Expression Kit: People can now use third-party apps to create fun and personality-infused profile videos with just a few taps. The closed beta kicks off today with support for six apps: Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD, and Vine. Free Basics Simulator & Demographic Insights: It’s now easier for developers to build for Free Basics with the Free Basics Simulator, which lets them see how their service will appear in the product, and Demographic Insights, which helps them better understand the types of people using their services. Account Kit: Account Kit gives people the choice to log into new apps with just their phone number or email address, helping developers grow their apps to new audiences. Facebook Analytics for Apps updates: More than 450,000 unique apps already use this product to understand, reach, and expand their audiences, and we’re now introducing more features to help developers and marketers grow their businesses with deeper audience insights, and push and in-app notifications (beta). Quote Sharing: Quote Sharing is new way for people to easily share quotes they find around the web or in apps with their Facebook friends. Save Button: The Save Button lets people save interesting articles, products, videos, and more from around the web into their Saved folder on Facebook, where they can easily access it later from any device. I very much likey

Tuesday, April 12, 2016

Innovation and creativity all under one house

Lovely piece here from HAKUHODO Kettle Tokyo, in the fact they took a simple obvious idea for moving house and did something completely left-field - a very sweet and powerful eco-social experiment. Tapping into something that people care about and turned it on its head. With the behind the scene builds which puts it all into context this makes for a very watchable piece of content, that's so good on all fronts. Hat tip. I wish I done.

Friday, August 1, 2014

Running Souls

What a great story this is - Ronnie Goodman, a homeless resident of San Francisco who is a dedicated runner, who also ran last Sunday the San Francisco Half Marathon and raised close to $10,000 for Hospitality House, a charity that helped him pursue a career as an artist. Watching this video and hearing his story really makes me feel blessed that I can go for a run and feel the rush and freedom you get once you put your runners on, but this dude puts a whole different perspective on why runners run, inspiring and the great thing about running and runners is no matter who you are, no matter what life holds for you - it's never judgemental. Must watch

Tuesday, July 8, 2014

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.

Monday, June 23, 2014

Beautiful Me - well maybe

What a beauty? No no not me this little beauty called BeauitfulMe, quite simply it taps into all the buzz around people's desire to discover more on their health and wellbeing. With this little app you almost feel you have your very own dermatologist or beautician to tell you how to take control of your skin issues everything from what colours and types of make-up to wear for your skin tone. The app can scan up to 500 photos from your Facebook profile and can analyze a ton of information from your face, skin tone, skin type. The interface is very user friendly too, very neat and useful for when you need to take those selfies.

Monday, June 16, 2014

Instagram Tree

Here's a wonderful campaign that is beautiful and unique that highlights the sad fact that the tropical rainforest is in real trouble, what happens there affects all of us. #TapForTrainers celebrates the amazing beauty of the Amazon, its wildlife and resources with a stunning installation in Instagram, supported by creative collaborations with some of the UK’s leading eco-fashion bloggers, designers and illustrators, such as Jean Jullien, AJ Odudu and the Boy from Dagbon. Simply by tapping the tiles on our virtual tree, the work of illustrator Sandra Dieckmann, visitors uncover stories about the Amazon, alongside narrative from Lily Cole, Veja and eco-fashion influencers. Tree tappers can also enter a competition to win a pair of limited edition trainers made from responsibly sourced rubber. Sky Rainforest Rescue ambassador Lily Cole has created and are giving away fabulous limited-edition shoe collection with Veja, the French eco fashion brand. The soles of the shoes are made from Amazonian wild rubber, tapped from the Sky Rainforest Rescue project. A great way to tell the story by harnessing tech. Happy tapping, as this tree is going to keep on growing.

Sunday, April 20, 2014

Beautifully Sad

Solidarités International et BDDP Unlimited veulent faire couler de l'encre from ici Barbès on Vimeo.

I came across this on my feed and as I started to watch this film I was immediately transfixed. The choice of music really set the scene and the pace of the film was spot on in telling the harrowing story of millions of children who die each year drinking dirty water. Very sad to watch as it unfolded but at the same time watching the art direction coming to life was something else. Award-winning art direction in my view but more importantly it was a very clever way to dramatise the story and draw attention in spreading the word, and hopefully for all of us to give aid to Solidarites International

Friday, December 20, 2013

Skate Ballet

Love this as always when you get one thing and pair with something completely unconnected - you create something pretty special, this dude can pull some tricks. Nicely shot too, great storytelling.