If You Want Change Start At The Top

This is #MarketingMurmur 6 vodcast, Some views on the #Shesays event I attended at Karmarama the other night. Hearing the panels horror stories, it struck me how unbelievable rude some clients and agency people behave. Appalling in their demands and bullying emotionally and physically. It's rife in our industry and we do nothing, shame on the management within agencies who allow clients to treat agency staff in this way. Sadly ares holes are at the top regardless of their gender. Most agencies eventually fire clients only when the business is about to leave or they can't make anymore money from it, they then say we did it as they were treating our team badly. The sad truth is; talented people leave the business because of these attitudes. Interested to hear your thoughts and your horror stories and maybe some suggestions on how to change this behaviour.

Lights, Action, Lights

Latest IKEA from Mother - very simple idea, beautifully shot, location looks like Thamesmead (Seems to be of a director's shooting mecca for edgy urban landscapes) the cast and the music makes the spot complete. If you're wondering who's the track by it's Patrick Watson -Lighthouse - proper old school TV spot that stands out in a dire landscape of TV spots