Great Use Of Creativity and Innovation

‘Through The Dark’ is a collaboration between Google Play Music and Hilltop Hoods. It’s a made-for-mobile interactive film that brings to life a song written by Dan Smith as his son underwent treatment for leukemia. It reveals a father and son’s journey through two worlds - the light and the dark. A lovely piece of story-telling and rather than just a static watch the viewer has to interact via their mobile to continue the story, uses smartphone's tilt, turn and view functionality - simple but I know technically the backend to make this move through fluidly is challenging, this could have gone easily wrong so hat tip