Marketing Murmur: twitter

Wednesday, November 7, 2018

Greggs You cheeky Monkey

When I saw this on my Twitter feed I laughed out loud. I think Greggs by doing this really plays to their strengths, they saw an opportunity to do a cheeky Christmas marketing stunt by flipping around its shop logo to capitalise on the popularity of Fenwick's famous Christmas window display opposite in Newcastle. Stroke of genius and hat tip to them as they have gained a lot of free media from the stunt, all positive I might add. To many brands now are to scared to do stuff like this, responses like; what would the customers think if we put our signage backwards? Where does it fit in with our marketing plan, and our 'brand playbook' we all follow doesn't show our signage flipped.

. Great stuff and might be the best piece of content created all Christmas for a retailer. The original post is here on Twitter with the video.

Thursday, December 8, 2016

Mind Boggling Content Stats Posted By The Second

From Visually.

It amazes how far the industry has come for instance our smartphone is millions of times more powerful that all of NASA’s combined computing in 1969, and those boy's got man on the moon! I'm sure you've seen all the info-graphics and how many videos are uploaded on YouTube by the second or how many tweets are sent during the Super Bowl, but as marketeers I think we gloss over these stats as just stats and think WOW and carry-on with adding to the stats But most marketers as in 99.9% of them are going wrong, and wasting marketing budgets by piling them onto the collective social media pyre, because most people don't care, people aren't interested in 'connecting' or 'engaging' you're a bloody washing-up powder or a chewing gum. Wake-up, sit down and think about the dross you are spewing out, just look at this live feed, it's crazy just some of those numbers are just crazy just one example; 'there has been a 1.13 trillion likes pressed since the feature was launched on Facebook' Most branded stuff goes unnoticed, we're just noise, I think the time has come for many brands to rethink their strategy on social media and ask some basic questions like why? how? and what's our longterm outcome? If your response to those questions is 'engaging' then please go and sit in the corner. Ask yourself what does that really mean? For me it's ultimately doing something entertaining, surprising, or worthwhile, all three and you just might even have a 'viral' on your hands I think if more marketeers really thought like this then perhaps they might start increasing that 1% of brands who are doing it right. Otherwise we carry on just been another number and a 'scroll by'

Sunday, February 22, 2015

Bank through Twitter

Tweet tweet look at this little birdie how Twitter is been used in India. The ICICI Bank is enabling smartphone users to make money transfers, top up phone credit and monitor their balance all via Twitter. Customers do not have to bank with ICICI, they simply need to follow the bank’s Twitter handle

@icicibank. To make a payment through the service — called icicibankpay — senders create a voucher by sending ICICI bank a direct message containing the recipient’s account name and the amount they wish to transfer. This will create a four digit passcode which the sender then shares with the receiver. The receiver can then use this code to authenticate the payment and receive their funds.

Tuesday, July 8, 2014

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.

Thursday, March 21, 2013

Best time to tweet

twitter infographic best practices maximizing your tweets infographic

A Twitter infographic by Fusework Studios Source Buddymedia published a report of user-engagement from over 320 Twitter profiles managed by various brands, that data was then produced into a digestible infographic by Fuseworks Studios Being a Twitter addict I thought this was a really insightful read and some new data I wasn't aware of. Woot, woot.

Marketing Murmur