Friday, October 28, 2016
This post is going back to old skool _well I'm listening to some old skool Soul so it seems quite fitting, but I wanted to share as I think it's vital for young art directors, designers or budding photographers the importance of craft. In an age where time is money and money is time and most people have neither this is a great case study in how to save money and time but still create something magically. Step forward Felix Hernandez Rodriguez who was commissioned by Audi to shoot their top of the range sports car retail price at a tidy $200,000 and what does he do? He shoots a toy $40 model of the car. here
Thursday, October 27, 2016
How cool is this, somewhere you and kids could visit, making your own cakes but using 3D printing, idessert where you create and select your cake via a touchscreen, and then voila it is then made via 3D printing. Now you can enjoy not just eating cake but watching it been made. More Cake Off than Bake Off.
Monday, October 24, 2016
Friday, October 21, 2016
I'm sure you have seen this visual as it's been around for a while, but it just popped up again on my social feed. I looked at it again and laughed as I always do and then as I thought of it even more, I felt like crying. How can some people be so so stupid? With all their education and degrees in marketing etc how could they not see this? Really even without a bloody degree how could you miss it? Well I think this sums up alot on what's happening at the moment in the industry, trying to be a smart arse and then missing the point completely many blinkered by research data and insights and all the voodoo that goes with it. Just pause and think and look at everything in pure simple terms. They might have degrees coming out of their ears but one degree in this instance that's missing is a degree in common sense.
Tuesday, October 18, 2016
Love where people within their communities help one another, nice little piece here PumpiPumpe is a Swiss initiative that facilitates social interaction and sharing between neighbours.
Wednesday, October 5, 2016
1998: YAHOO refused to acquire Google for 1M 2002: YAHOO realized its mistake and offered 3B Google requested 5B YAHOO refused. 2008: Microsoft offered 50B to acquire YAHOO YAHOO rejected the offer 2016: YAHOO has been acquired for 5B Current value of Google is around 545B Still amazes me even in business how some top executives under cook or over cook the value of their company, usually with take overs threes plenty of tyre kicking at the start to sound each other out, but I do know of one company who offered 3.1 billion for a competitor, the audit was done over a weekend! That's crazy. Once they looked under the hood did they find it's true value. Back to my point; don't make it personal but look at the figures and weigh up the potential, and make sure the people doing the sums is the right person, if an individual then ask for unbiased feedback or advice from colleagues or people you trust when it comes to business. I remember the old saying nothing personal this is business, I feel Yahoo execs took it personally.