Friday, October 28, 2016

Great art direction craft is truly an art form

This post is going back to old skool _well I'm listening to some old skool Soul so it seems quite fitting, but I wanted to share as I think it's vital for young art directors, designers or budding photographers the importance of craft. In an age where time is money and money is time and most people have neither this is a great case study in how to save money and time but still create something magically. Step forward Felix Hernandez Rodriguez who was commissioned by Audi to shoot their top of the range sports car retail price at a tidy $200,000 and what does he do? He shoots a toy $40 model of the car.
Now mere mortals would seriously struggle in making this look slick and something that could be used in print in fact even for online we would struggle, but this cat by using props, clever angles and lighting has produced something truly incredible. Now I don't know this photographer but looking at the shots this guy is highly trained and knows how to art direct, it's not just a job title. Not only is he talented but smart too. Could you imagine getting the real car on different locations? I know from experience of working on many car brands just getting the car on set is an issue and when you do, you have a time slot.
It reminded me of a shoot I did for Castrol the concept was a visual of one of those old fashioned chimney sweeps coming out of the exhaust. (Castrol stopped the build-up of soot in your engine apparently) So everything was signed-off and as a young art director everything was planned out, re-sizing my crops etc. But I had over looked one thing; the exhaust was too short so you couldn't fit the sweep in. Slight panic on my face started to appear as I wss in the studio that was charging 10K a day!! The photographer Kevin Summers at the time saw my face of horror and smiled, he went away and then 10 minutes later he returned with a cardboard tube sprayed black - he walked over to the BMW and whacked it on the back, at that point even more look of horror spread across my face, he smiled further and said he would light it and no one would know, I was nervous but he was right. No one ever knew till now. This was a great learning curve in my career, in you must really learn your trade to break the rules, this principle still applies today even in the tech world we live in You can see the full joyous piece here

Thursday, October 27, 2016

Amazing use of 3D printing

How cool is this, somewhere you and kids could visit, making your own cakes but using 3D printing, idessert where you create and select your cake via a touchscreen, and then voila it is then made via 3D printing. Now you can enjoy not just eating cake but watching it been made. More Cake Off than Bake Off.

Monday, October 24, 2016

Amazing Creativity

Chie Hitotsuyama "Paper Trails" - Short Documentary from Ayako Hoshino on Vimeo.

This is incredible and a great back story, here a Japanese paper artist replicates amazing wild animals using intricately bound newspaper. Over the past four years, Hitotsuyama and her team have worked to create lifelike paper creatures with staggering accuracy. After wetting the newspaper, they twist, fold, squish, and roll it, and then bind it into the desired form. The artist builds paper sculptures representing everything from manatees to monkeys, including some endangered animals such as rhinoceros and sea turtles. Hitotsuyama even takes advantage of color-printed newspapers in some sculptures, using the gradations to mimic the animal’s actual coloring. Every inch of every intricately bound animal sculpture is made entirely by hand.

Friday, October 21, 2016

Simple Planning

I'm sure you have seen this visual as it's been around for a while, but it just popped up again on my social feed. I looked at it again and laughed as I always do and then as I thought of it even more, I felt like crying. How can some people be so so stupid? With all their education and degrees in marketing etc how could they not see this? Really even without a bloody degree how could you miss it? Well I think this sums up alot on what's happening at the moment in the industry, trying to be a smart arse and then missing the point completely many blinkered by research data and insights and all the voodoo that goes with it. Just pause and think and look at everything in pure simple terms. They might have degrees coming out of their ears but one degree in this instance that's missing is a degree in common sense.

Tuesday, October 18, 2016

Offline Community Building

Love where people within their communities help one another, nice little piece here PumpiPumpe is a Swiss initiative that facilitates social interaction and sharing between neighbours.
Simply apply small stickers to your mailbox to display the items that neighbours can borrow from you. How neat is that, very sociable without a tweet insight, mind you I'm not sure what happens if you don't return the borrowed item :+

Wednesday, October 5, 2016

Know your true value - especially in business

1998: YAHOO refused to acquire Google for 1M 2002: YAHOO realized its mistake and offered 3B Google requested 5B YAHOO refused. 2008: Microsoft offered 50B to acquire YAHOO YAHOO rejected the offer 2016: YAHOO has been acquired for 5B Current value of Google is around 545B Still amazes me even in business how some top executives under cook or over cook the value of their company, usually with take overs threes plenty of tyre kicking at the start to sound each other out, but I do know of one company who offered 3.1 billion for a competitor, the audit was done over a weekend! That's crazy. Once they looked under the hood did they find it's true value. Back to my point; don't make it personal but look at the figures and weigh up the potential, and make sure the people doing the sums is the right person, if an individual then ask for unbiased feedback or advice from colleagues or people you trust when it comes to business. I remember the old saying nothing personal this is business, I feel Yahoo execs took it personally.

Tuesday, October 4, 2016

Creativity and Boredom

Reading on the subject of creativity on how it comes about? And why some appear to have it more than others? It's 4am in the morning, my mind was curious and wandering, I wasn't tired more bored which funny enough got me thinking and I then came across this, how spooky. Creativity Have you ever found that it is often when you’re bored, doodling away absentmindedly perhaps, when some of your most perceptive insights arrive, bubbling up unbidden from the depths of your subconscious? Boredom has long been regarded as a prelude to creativity. Consider Friedrich Nietzsche, no less, who wrote that great artists ‘require a lot of boredom if their work is to succeed. For thinkers and all sensitive spirits, boredom is that disagreeable ‘windless calm’ of the soul that precedes a happy voyage and cheerful winds. They have to bear it and must wait for its effect on them’. Indeed, Manfred Kets de Vries has argued that boredom has played a crucial role in many great artistic and scientific breakthroughs For instance, Decartes allegedly ‘discovered’ the notions of x and y while idling in bed watching a fly on the ceiling, while Einstein reportedly achieved the initial pivotal insight into the nature of relativity while boredly daydreaming.
Such anecdotes have been corroborated by recent research. For instance, in experimental studies, it has been found that people induced into a state of boredom perform far better on creativity tests (e.g., thinking of novel uses for plastic cups), compared to participants who are either elated, relaxed or distress. One explanation is that boredom allows attention to wander, and the mind to free-associate, thus facilitating creativity. Indeed, from a neurophysiological perspective, boredom may activate the default mode network, which is thought to play a key role in creativity (e.g., stimulus independent thought)
This is just a piece from an article originally appeared at Psychology Today Tim Lomas, Ph.D., is a lecturer in positive psychology at the University of East London, where he is also the co-program leader for the Masters of Science in Applied Positive Psychology and Coaching Psychology.