Thursday, April 27, 2017
I came across this piece from Heineken and when I started to read the idea I had a bit of a Coke Cola and Kendall Jenner moment. We are seeing more and more brands take this approach, take a topic and set up a social experiment and see it played out. The ad features people who disagree on issues like climate change, feminism, and transgender rights. But there's a catch: The two people don't know they disagree with each other when they first sit down. After a few minutes of getting to know each other, the pair is shown short videos that reveal their dissenting opinions on a particular topic. They're then given a choice: They can leave, or they can try and hash out their differences over a beer. I really like this idea - the actual build to the reveal was really clever and well thought out, by setting tasks you can see them bond, so when their conflicting views are revealed it adds tension and drama. I was transfixed to the end and I didn't feel the brand was forced, it dovetailed in nicely. Now there's a brand that's found its purpose, as we know and it has scientifically proven that most people can come to an agreement on most things over a beer. (As long as it's not too many beers and they are Millwall or West Ham fans:)
Thursday, April 6, 2017
Spotted this little spot, really charming little film - that feeling of been rewarded as a kid, the butterflies you get in your tummy, they linked that to the NZ Lotto of winning it and the fact that they sponsor kids sports in NZ. I must say this spot is really well written and the cast of the kid, with the shot of his face at the end - is genius- nice work all round, well played, shame I can't say the same for my football team, West Ham, hey ho.
Thursday, February 9, 2017
Here's some lovely work, in the idea, illustration through to the art direction, it is by the illustrator Maria Suarez-Inclan “Hollywood Kits,” each colorful illustration in the series features props and images from the filmmaker’s stable of movies. While some of these objects are instantly recognizable, others will surely require a bit more thinking. The collection, which is exclusively available on Curioos as art prints, includes twelve original artworks inspired by icons like Steven Spielberg, David Fincher, Martin Scorcese, Quentin Tarantino, the Coen brothers my personal favourite is the Coen Brothers - what is yours?
Wednesday, December 7, 2016
Sometimes as problem solvers we get wrapped up in our own little world. It could be; over indulgence with a design, we make it way too complicated for the customer to know where to look. Sometimes we're tired, maybe out the night before drinking, and thinking that maybe that last shot should have been the last shot, so you cut corners. Whatever the reason as problem solvers we aren't important, neither is our own little world, what is important is our customers and the challenge they face. Take this example they must have had all massive hangovers surely this can be the only reason. They didn't think about their customer whatsoever, do you really think that your customer is just going to sit their while their mouse charges? The end solution should always be seen through the eyes of the end customer. Problem solved, maybe they could have designed a re-chargeable mouse mat so they could carry on working.
Wednesday, July 13, 2016
Here is a wonderful piece of engineering and what can I say, this has literally reinvented the wheel, well how we harness it anyway, massive backing from Kickstarter and a reasonable RRP, a real wheel of fortune for the maker me thinks.
Monday, March 21, 2016
Wednesday, January 14, 2015
As a lover of old school Soul and with my love of vinyl and tech, by the way my record boxes and old school stack system is still out in display in my living room. (My kids still aren't quite sure what it is).So when I came across this idea, I must admit I did break into a bit of a two step across my living room floor. By harnessing conductive printed onto the vinyl cover, when tapped you can play a percussion sound. The ink responds to touch, interrupting a circuit that connects to a sound system. Sounds a great idea.
Friday, May 9, 2014
Love this, turning brands into functionality products - like Nescafe who've turned their cap into an alarm clock - I'm also loving the tactile design of the cap too. Nice connected thinking.
Friday, January 3, 2014
This has been around for a while but if you haven't seen it - it is a cracker - just watch the film unfold, great story, great spot. Hat tip Google.
Thursday, November 28, 2013
As with all fitness nuts - we love data, obsessed with our performance and to see where you can make even minor adjustments in your training, there's a plethora of gadgets from Nike Fuel Band to a whole host of running apps. But more recently more and more start up companies are looking at ways of incorporating tracking technology into our clothing, still at early stages but here are two examples that I found that interests me; one is called Athos The Athos workout gear has sensors throughout that pick up on muscle exertion from the chest, shoulders, arms, back, quads, hamstrings and glutes, plus heart rate and breathing. The module insert transmits that info over Bluetooth to iPhones and iPads pretty cool and useful for fitness freaks, one slight snag is the price, still pretty heavy but I'm sure over time will come down. The other one I like which is less 'wearable' but more of an attachment almost like a cufflink is a Kickstarter project for a company called Notch currently they are aiming to produce $50 sensors with snap-on mounts, along with athletic and street clothing to hold it. So far, the campaign has raised $10,000 of its $100,000 goal. So they have the price nailed, not as tech advanced as Athos clothing, but as always there's a balance to be struck, in cost over utility. I would out of the two put my money on Athos to win this tech clothing race. Watch this space
Friday, August 23, 2013
Friday, November 21, 2008
You can't help but look and look, I love the detail, is that wait, real Letraset I see? For the Gen Y out there this was some new fangled stuff that was transferable type that you used when presenting your ideas to the client it was a bugger to use and expensive so in most cases you drew the font by hand, I'm sure that's why so many headlines were so short.
Here's some more shots of how the ad was made: flickr Such a lovely simple creative idea congradulations to Bates141 Jakarta.