Wednesday, February 22, 2017
Monday, February 20, 2017
It still amazes me how as marketeers we invest thousands upon thousands of money into various marketing from data research, customer journeys, marketing campaigns, apps, PR, packaging, and shinny new platforms based content, and still as marketing directors we forget the basics of what we were taught when we did our marketing degree which is; when selling your product your customer has to be amazed visually or emotionally or in the case of clothing you look amazing wearing it. Yes I know we're not all size 10 models, but there's things we can do that can make us all look good. The brand sells itself when worn, Lacoste is a fine example in clothing and in-store experience. You build an appealing brand. Steve Jobs understood this basic principle too of marketing when launching Apple products (Just looking at the products you would get goose bumps, so why do so many major brands miss this?) Again I believe they operate in silos and for that the whole customer experience is a bit of a let down. Here’s a great example of not truly understanding your customer, this blogger has shown how major retailers have missed the mark. Fitting rooms should have flattering light and pleasing colours that make the clothes look good but Russian blogger Inna visited dressing rooms in 11 different stores and found they often fail to flatter.
Thursday, February 9, 2017
Here's some lovely work, in the idea, illustration through to the art direction, it is by the illustrator Maria Suarez-Inclan “Hollywood Kits,” each colorful illustration in the series features props and images from the filmmaker’s stable of movies. While some of these objects are instantly recognizable, others will surely require a bit more thinking. The collection, which is exclusively available on Curioos as art prints, includes twelve original artworks inspired by icons like Steven Spielberg, David Fincher, Martin Scorcese, Quentin Tarantino, the Coen brothers my personal favourite is the Coen Brothers - what is yours?