Sunday, April 20, 2014

Beautifully Sad

I came across this on my feed and as I started to watch this film I was immediately transfixed. The choice of music really set the scene and the pace of the film was spot on in telling the harrowing story of millions of children who die each year drinking dirty water. Very sad to watch as it unfolded but at the same time watching the art direction coming to life was something else. Award-winning art direction in my view but more importantly it was a very clever way to dramatise the story and draw attention in spreading the word, and hopefully for all of us to give aid to Solidarites International

Thursday, March 20, 2014

Teachers Pet

Well well, look who's teacher's pet SapientNitro's end of year report - great effort from the whole team within the offices, till next year.

Monday, February 3, 2014

See the future of TV now.

Here's a whole new TV viewing experience, I know you've seen this in all those Hollywood films, but this is a reality now, it takes watching TV to whole new level. TV isn't dead it just evolved into something that I find bloody amazing.

Friday, January 31, 2014

This is your captain speaking - Delta 80's

This made me laugh, 80's styling for Delta Airlines, making a very watchable safety information video, loving the little touches; back combed hair and body popping along the aisles. It's these nice little touches that make this shareable, baseball hat tip to you Delta.

Saturday, January 25, 2014

Best Conversion Rate by colour

I have worked at various digital campaigns from finance to fashion brands and have always looked at how best to optimize the performance of the campaign. One thing I have learned is that you never stop learning and tweaking. Take this infographic from Quicksprount around the use of colour, amazing how one change of the CTA (Call To Action) button from say green to red can make all the difference in the success of a campaign. I did a similar test for a campaign for one of the big banks in Australia 2 years ago - I was told time and time again that a green CTA gets higher click throughs - I asked where's the prove? No one had real concrete stats, just an assumption- as in; 'green is the colour for go!! an action colour some would say' Well, I said let's put it to the test, the outcome; red won hands down. It was one of the most successful campaigns the bank had ever ran. Now I know what some marketing directors are thinking, 'I'll apply the colour red to all my CTA's' well, that would be a mistake, and here's why; trends change, people's behaviour change on what gets an interaction. So next time you run a campaign, look at reference like this infographic but always test and learn along the way. Some more info here

Friday, January 3, 2014

Real people in ads please

Unknown Germany artist pasted photoshop toolbar on fashion posters for H&M - Genius - real people in real life I say

You're a senstive soul.

Interesting visual social experiment conducted on a group of people around their emotions, visually very insightful especially when you show it as a heat map of their body. The two that really stood out was sadness and happiness they couldn’t be poles apart, when you look at happiness it is the only emotion to show an increase in sensation pretty much across the body while the only one to show no increase in sensation anywhere is depression. So next time you are feeling blue or you say; overall I'm pretty happy, you might have described it to a tee. Happy NY
Here's the full story and links