Came across this belter this morning and I had to share. Yes yes I know you could write this script for any beer brand and my response would be; yes you could but bollocks! Why? Because they did it first and to be frank this has everything in my book; a simple idea, art directed and the cast are spot on, and the cherry on the top is the writing of the lyrics, pure class as is the production, it’s off the chart.
I watched the full version, transfixed and laughed at each scenario, really lovely work and when I finished viewing I thought to myself;that should do well at Cannes this year.
‘I’m drinking this for you’ with their classic line; 'I don't need two hands to....' Apparently didn’t win anything, please correct me if I’m wrong but I just read it on the forums. If that is the case then something is seriously wrong there, this is a piece of old (maybe that is the problem) school approach but goes one step further in treating the viewer with intelligence that entices you in, rather than a quick blunt gag. One thing that I do know; if I was the creative behind this work; I wouldn’t need two hands to hold a Gold Cannes, to know this is a cracking piece of creative communication. View this gem here
