Showing posts with label customer. Show all posts
Showing posts with label customer. Show all posts

Tuesday, April 11, 2017

What were they thinking?

Watching the video of a passenger been randomly dragged of a United Airlines flight I was literally shell-shocked. Shocked how they treated the poor man and for the record he is a Doctor by trade not a madman who went crazy mid-flight. He was chosen, as they needed the space, as they were over-booked!!! Shocked too in the age of ‘live’ broadcast what was the staff thinking? It’s a PR nightmare and I find it amazing that brands invest millions in marketing campaigns but how much staff get trained in dealing with customers? I reckon looking at this, nothing. I bet they now wish they had a time machine and could turn back the clock.

Monday, September 12, 2016

There's More Pop -Ups In-store From Amazon

The march continues in owning the shopping experience from Amazon, according to Business Insider, the tech giant has a master plan to open even more pop-up stores in the coming year, they are keen in particularly to showcase its Echo speakers and other devices and hardware like; Kindles and Fire TV. You could be looking at over 100 pop-up stores in the coming months, as the e-retailer is reportedly putting up one almost every week across the US. They are keen to stress though just because Amazon is expanding its physical presence it doesn't mean it's focusing more on bricks-and-mortar shops. Having said that, apparently, these pop-ups are there to give potential customers a chance to play and interact with the products to then drive up their sales online, so surely the increase will continue. We all know this is the best retail strategy for any brand worth their salt that they have a fully integrated experience. Let's see how this shakes up and maybe what partnerships could evolve for big brands on the high street.

Tuesday, July 8, 2014

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.

Sunday, June 29, 2014

Self-centred brand?

If anyone ever asks you what's the difference between brand centric and customer centric? Then this visual sums it up, genius