Thursday, January 25, 2018
Thursday, October 19, 2017
Tuesday, September 26, 2017
We have for a long time as agency folk sold in 'transformative' retail work for our clients and harnessing new tech and not so new tech such as AR. The trouble is; the idea is great in scamp form but sadly the end result always failed to impress mainly regarding the technology as it always to me fell short. Not a great experience if anything, it hindered it. The other problem many marketing and agency folk missed was how to push the app through marketing, a more joined approach, connected thinking was always a missing. Then I saw this from IKEA The hope is that Ikea can now inspire customers in new ways and make their lives so much easier. Now instead of going to the store maybe two or three times to look at a couch, feel it, sit on it, envision it within your own home, the customer might only have to make one trip to the store. The app now allows shoppers to actually see the product, in all its assembled glory, as it would really appear in your home. You can see what it looks like in different rooms, against a different wall, etc. IKEA is in a good place when it comes to creativity and innovation to the benefit of its customers. A good place to be for any brand.
Tuesday, March 21, 2017
I have blogged on here before about IoT especially on the subject of sport apparel for athletes. As a keen runner and swimmer I know what it is like, how can you improve on your PB or performance? I have in the past also been very critical of some IoT in sports and viewed many as a gimmick or developing for tech sake without really thinking about the athlete. One thing, that all of us are aware as athletes is cramping and if you have ever experienced it while competing it can be incredible painful and very frustrating. (I once cramped out in the open sea while 6 foot waves came rolling in, not a very nice experience I still get flash backs) Now here’s something that caught my eye and could be useful in detailing and monitoring cramping and they do this by analysing.... your sweat.
Tuesday, December 13, 2016
Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer
Wednesday, November 30, 2016
Love this - if it means getting the kids of the couch when it comes to gaming this has now gone to the next level.VUE VR Treadmill is a first-of-its-kind active virtual reality motion platform in which your actions in the virtual world are controlled by first-person navigation like walking ,running, creating an unprecedented sense of immersion that cannot be experienced with sitting down. VUE VR Treadmill lets you walk, run, sit and crouch with 360-degree freedom of movement allowing you to control your avatar without restraints.
Friday, October 28, 2016
This post is going back to old skool _well I'm listening to some old skool Soul so it seems quite fitting, but I wanted to share as I think it's vital for young art directors, designers or budding photographers the importance of craft. In an age where time is money and money is time and most people have neither this is a great case study in how to save money and time but still create something magically. Step forward Felix Hernandez Rodriguez who was commissioned by Audi to shoot their top of the range sports car retail price at a tidy $200,000 and what does he do? He shoots a toy $40 model of the car. here
Thursday, October 27, 2016
How cool is this, somewhere you and kids could visit, making your own cakes but using 3D printing, idessert where you create and select your cake via a touchscreen, and then voila it is then made via 3D printing. Now you can enjoy not just eating cake but watching it been made. More Cake Off than Bake Off.
Thursday, September 29, 2016
Monday, September 26, 2016
Funny thing I noticed recently, and it's this; our industry is now changing not by the year or week it's changing by the day,a quick search today this is what came up; Snapchat glasses, BMW built a power plant from old electric-car batteries, Microsoft puts AI to work in Office 365 I could go on and in that new roles are created and others evolve; for instant job titles; 'digital creative directors' are now becoming 'heads of digital transformation' others too like 'design directors' with a tap of a key command are now; 'product innovation directors'. So what's happening? I think as an industry we are in a state of flux. Don't panic, I've seen 4 major changes so far in my career, we're just in another transition. Many companies trying to find their niche on what to do? What do they stand for? Or as the old school would say; what's our USP? No different of old but now the lines are now blurred for instance we now have cross-over from PR, media into agency land and vice versa, marketing directors becoming an agency planner. It's now not unusual for even creatives going client side working for the likes of Uber and Facebook. I personally think it's great with all this cross over as it shows that companies are in search of the ideas but many muddy the water, they complicate things. As always it's the idea that counts not the title or where you work, that's super exciting for me, is an idea or ideas that truly transform a business which sets them apart either agency or client side. Enjoy the ride. Here's an image I love which made me laugh, when someone asked me when I was working in Australia 'what's the difference between a front end and and a back end developer? I shared this from my image bank. Thankfully these roles never changed.
Wednesday, September 21, 2016
Monday, September 12, 2016
The march continues in owning the shopping experience from Amazon, according to Business Insider, the tech giant has a master plan to open even more pop-up stores in the coming year, they are keen in particularly to showcase its Echo speakers and other devices and hardware like; Kindles and Fire TV. You could be looking at over 100 pop-up stores in the coming months, as the e-retailer is reportedly putting up one almost every week across the US. They are keen to stress though just because Amazon is expanding its physical presence it doesn't mean it's focusing more on bricks-and-mortar shops. Having said that, apparently, these pop-ups are there to give potential customers a chance to play and interact with the products to then drive up their sales online, so surely the increase will continue. We all know this is the best retail strategy for any brand worth their salt that they have a fully integrated experience. Let's see how this shakes up and maybe what partnerships could evolve for big brands on the high street.
Thursday, July 7, 2016
I love ideas that: Combine offline with online. Are visually appealing and functional. Are playful hacks made by super smart geeks. Thank you Oyvind Berntsen who added LED's to his bookcase and made them programmable. Genius.
Friday, May 13, 2016
I came across this on Twitter and wanted to share this invention for two important reasons, the first is; it's a brilliant idea. (Yes it's still in development and needs certain things to be ironed out but it's still a great idea especially an idea that has come from students so young. Both Thomas Pryor and Navid Azodi are undergraduate students at the University of Washington (UW) studying Aeronautical & Astronautical Engineering and Business Administration, (Bet that looks good on your CV :) The two met in their freshman year and connected over a shared interest in invention and problem solving. The invention idea came from a personal experience of Navid's. During the first seven years of his life, he used non-verbal communication. Notice their interest in 'invention and problem solving' this gets onto my next important point; how can we in our multi-million pound industry of ‘digital transformation’ or ‘digital marketing’ or ‘engaging content’ whatever we decide to call it, try to replicate that sediment when in reality the work that is been produced is such pointless, worthless crap? read for me this was bang on. And the reason why? The big problem with our industry is we aren’t problem solvers anymore we are just confused. (The industry is changing at such a rapid rate we are desperate to find a meaning on what we and our brands are about). There was a small few but now we have heaps of people who think they are really solving problems, they think they are super clever but in reality they are so wrapped up in their little bubble, they are blinded to the fact they are producing utter bollocks. It’s not and repeat not ‘digital transforming’ (By the way there’s another phrase that has surfaced that’s adding to the bullshit) I do honestly believe it hurts our business and screws a brand and a company’s reputation as most people in the real world just think; WTF. A casing point last week I read that some company ‘invented’ an umbrella that tells you when it is about to rain. Please just stop and just fuck right off. Really? I read it thinking it was a joke but sadly it wasn’t. Now just push the creative pause button. Let’s stop what we are doing and look at ideas like SignCloud and celebrate that people are out there really trying to change and transform people’s lives, we as an industry have so many smart people it’s time for us to channel it and produce work on a par with SignCloud – the bar has been risen, and for many in our industry they won’t be able to compete and keep pace in innovative thinking. The others can so make a difference and seek them out and create brilliant ideas.
Thursday, April 28, 2016
Wednesday, April 13, 2016
Monday, March 21, 2016
Wednesday, March 9, 2016
Good morning beautiful people, Don't worry about the rain - people either run from getting wet or there's people who feel the rain - anyway this was very interesting; interesting in that yet again online meets offline - neat simple idea - that harnessing something that is as old as Keith Richards - the pin badge - what is also interesting my 16 yr old daughter sent me the link from Kickstarter - times are changing - this generation will be the next marketing directors, CEO's CCO etc. They don't see digital and an offline experience - they just see an experience - enjoy your day and think positive creative thoughts https://www.kickstarter.com/projects/pinscollective/pins-collective
Wednesday, January 14, 2015
As a lover of old school Soul and with my love of vinyl and tech, by the way my record boxes and old school stack system is still out in display in my living room. (My kids still aren't quite sure what it is).So when I came across this idea, I must admit I did break into a bit of a two step across my living room floor. By harnessing conductive printed onto the vinyl cover, when tapped you can play a percussion sound. The ink responds to touch, interrupting a circuit that connects to a sound system. Sounds a great idea.