Marketing Murmur: stats

Showing posts with label stats. Show all posts

Friday, January 22, 2021

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

Thursday, April 6, 2017

Real Time Mobile Data - Mind Blowing

Here's a great little site that shows in real time mobile app and mobile web usage - every second, 24/7. Great to share with anyone client or agency side who still doubts the importance of leading with mobile. View Live Here

Thursday, December 8, 2016

Mind Boggling Content Stats Posted By The Second

From Visually.

It amazes how far the industry has come for instance our smartphone is millions of times more powerful that all of NASA’s combined computing in 1969, and those boy's got man on the moon! I'm sure you've seen all the info-graphics and how many videos are uploaded on YouTube by the second or how many tweets are sent during the Super Bowl, but as marketeers I think we gloss over these stats as just stats and think WOW and carry-on with adding to the stats But most marketers as in 99.9% of them are going wrong, and wasting marketing budgets by piling them onto the collective social media pyre, because most people don't care, people aren't interested in 'connecting' or 'engaging' you're a bloody washing-up powder or a chewing gum. Wake-up, sit down and think about the dross you are spewing out, just look at this live feed, it's crazy just some of those numbers are just crazy just one example; 'there has been a 1.13 trillion likes pressed since the feature was launched on Facebook' Most branded stuff goes unnoticed, we're just noise, I think the time has come for many brands to rethink their strategy on social media and ask some basic questions like why? how? and what's our longterm outcome? If your response to those questions is 'engaging' then please go and sit in the corner. Ask yourself what does that really mean? For me it's ultimately doing something entertaining, surprising, or worthwhile, all three and you just might even have a 'viral' on your hands I think if more marketeers really thought like this then perhaps they might start increasing that 1% of brands who are doing it right. Otherwise we carry on just been another number and a 'scroll by'

Saturday, January 25, 2014

Best Conversion Rate by colour

I have worked at various digital campaigns from finance to fashion brands and have always looked at how best to optimize the performance of the campaign. One thing I have learned is that you never stop learning and tweaking. Take this infographic from Quicksprount around the use of colour, amazing how one change of the CTA (Call To Action) button from say green to red can make all the difference in the success of a campaign. I did a similar test for a campaign for one of the big banks in Australia 2 years ago - I was told time and time again that a green CTA gets higher click throughs - I asked where's the prove? No one had real concrete stats, just an assumption- as in; 'green is the colour for go!! an action colour some would say' Well, I said let's put it to the test, the outcome; red won hands down. It was one of the most successful campaigns the bank had ever ran. Now I know what some marketing directors are thinking, 'I'll apply the colour red to all my CTA's' well, that would be a mistake, and here's why; trends change, people's behaviour change on what gets an interaction. So next time you run a campaign, look at reference like this infographic but always test and learn along the way. Some more info here

Thursday, March 1, 2012

I love stats and not take life to seriously

Not a single one of your ancestors has ever failed in getting laid (Most people on tumblr will probably break the chain)

I love this stat as it makes me laugh and here's some more:

If you are 80 years old, you have lived through over 1/3 of America’s history

At one point, you were the youngest person in the world.

If a woman who is an only child has all boys (or no children at all), they are ending a chain of women that has been going since we were single-celled organisms.

The average human is a 28 year old Chinese man.

Dinosaurs were alive for longer than they have been extinct.

You breathe using just one nostril, then switch to the other 30 minutes later. Repeats for life. (After reading this pay attention)

In 30 or 40 years, people will be having 2000s parties. Just like now people throw “dress like the 70s” parties.

John Lennon is part of a group that has sold more CD’s than anyone else in the history of human life, and he never knew what a CD even was.

Grossness and morals define each other. For example, you won’t spit in the mouth of your girlfriend, yet you will kiss her.

You spend years seeing the same people often and you’ll never exchange words with them.

People hundreds of years from now will stumble upon your image without thought or emotion.

Everyone dies within six months of their birthday.

50% of all doctors graduated in the lower half of their class.

Mammals are just containers water uses to move itself from one place to another.

Many peoples most cherished beliefs come from 1st century writers and religious fanatics whose understanding of the natural world was below the level of a modern 5 year old.

The “food pyramid” that most of us grew up with was published by the US dept of agriculture. Their job is to promote agriculture, not to promote healthy eating.

80% of the images on the internet are of naked women.

If we ever meet superior aliens they will simply classify us under “violent, irrational apes” and will not be amazed by our art or philosophies, the same way we boringly classify newly discovered animals every year.

When the sun goes out, our descendants that watch it go out won’t be human.

When you’re about to die, you’ll regret all the days you took for granted.

The youngest mother in medical history was 5 years old. It makes you wonder about the generation gap for the people around you. Your best friend could be a thousand generations ahead of you. Your boss could be a hundred generations behind you. Makes sense considering he’s an asshole.

We magnify the differences between us, instead of the things that make us similar. You are not really any different than anyone else on earth that is your age, yet you feel like you are just because they speak a different language, eat different food, worship a different imaginary creature, or live somewhere else. In reality, we are all the same species living on the same planet. To bears, we probably look exactly the same.

(Source: iampitchforkmedia http://iampitchforkmedia.tumblr.com/post/4680491655/things-youve-probably-never-thought-about