Running Souls

What a great story this is - Ronnie Goodman, a homeless resident of San Francisco who is a dedicated runner, who also ran last Sunday the San Francisco Half Marathon and raised close to $10,000 for Hospitality House, a charity that helped him pursue a career as an artist. Watching this video and hearing his story really makes me feel blessed that I can go for a run and feel the rush and freedom you get once you put your runners on, but this dude puts a whole different perspective on why runners run, inspiring and the great thing about running and runners is no matter who you are, no matter what life holds for you - it's never judgemental. Must watch

Sport tech tracking clothing

As with all fitness nuts - we love data, obsessed with our performance and to see where you can make even minor adjustments in your training, there's a plethora of gadgets from Nike Fuel Band to a whole host of running apps. But more recently more and more start up companies are looking at ways of incorporating tracking technology into our clothing, still at early stages but here are two examples that I found that interests me; one is called Athos The Athos workout gear has sensors throughout that pick up on muscle exertion from the chest, shoulders, arms, back, quads, hamstrings and glutes, plus heart rate and breathing. The module insert transmits that info over Bluetooth to iPhones and iPads pretty cool and useful for fitness freaks, one slight snag is the price, still pretty heavy but I'm sure over time will come down. The other one I like which is less 'wearable' but more of an attachment almost like a cufflink is a Kickstarter project for a company called Notch currently they are aiming to produce $50 sensors with snap-on mounts, along with athletic and street clothing to hold it. So far, the campaign has raised $10,000 of its $100,000 goal. So they have the price nailed, not as tech advanced as Athos clothing, but as always there's a balance to be struck, in cost over utility. I would out of the two put my money on Athos to win this tech clothing race. Watch this space

Keep up with an elite Marathon runner

Ever wondered how long you could keep up the same pace as an elite Marathon runner? Well wonder no more, one of my favourite brands #Asics puts you through your paces with the Asics Treadmill Challenge.

What happened to the Super heros?

Even superheros need to keep fit- kids keep active

Runners come together

It's amazing the web, yes I know we can talk about all fancy websites, cool interfaces, slick animation, but for me nothing beats when real people from real communities come together and contribute to the web, that's what happened last week for one of our clients, Blackmores who are one of the major sponsors for the Sydney Running Festival, over 31,000 people came together and ran at the festival, and it really has that festival feel, from old to young no matter how fit you are it's about your best or as Blackmores like to put it: 'B your Best' .

People shared their experience by tagging their pictures with BSRF08 which was then streamed onto the official Blackmore's site: http://www.flickr.com/photos/tags/BSRF08/show/
over 7,000 'Challenges' were taken over the 8 week training program: http://beyourbest.blackmores.com.au/ that was tailored to your level of fitness, with training tips and recommended runs, you could even go round the course with our webcam that was condensed into a 5 minute time line: http://www.youtube.com/watch?v=gOwHMbOjh_I

Runners also who participated in the Sydney Running Festival were able to see
themselves cross the finish line by entering their bib number or name. They could also forward on their 'moment of glory' to their families and friends, a real Web 2.0 experience:
http://www.byourbest.com/Finish/