Showing posts with label Vine. Show all posts
Showing posts with label Vine. Show all posts

Tuesday, July 8, 2014

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.