The Idea Catchers

What value on creativity? If an idea is profound enough, it can change the course of history...no pressure then. Keeping looking for truffles rather than mushrooms.

The customer journey is nothing but straight forward.

Great piece via econsultancy with digital, the traditional buying cycle has gone out of the window. Brands and agencies struggle with this, they're not dictating the journey but people are. It's a struggle for many but to build a successful brand you have to let it go a bit and let your customers lead.

Self-centred brand?

If anyone ever asks you what's the difference between brand centric and customer centric? Then this visual sums it up, genius

Beautiful Me - well maybe

What a beauty? No no not me this little beauty called BeauitfulMe, quite simply it taps into all the buzz around people's desire to discover more on their health and wellbeing. With this little app you almost feel you have your very own dermatologist or beautician to tell you how to take control of your skin issues everything from what colours and types of make-up to wear for your skin tone. The app can scan up to 500 photos from your Facebook profile and can analyze a ton of information from your face, skin tone, skin type. The interface is very user friendly too, very neat and useful for when you need to take those selfies.

Instagram Tree

Here's a wonderful campaign that is beautiful and unique that highlights the sad fact that the tropical rainforest is in real trouble, what happens there affects all of us. #TapForTrainers celebrates the amazing beauty of the Amazon, its wildlife and resources with a stunning installation in Instagram, supported by creative collaborations with some of the UK’s leading eco-fashion bloggers, designers and illustrators, such as Jean Jullien, AJ Odudu and the Boy from Dagbon. Simply by tapping the tiles on our virtual tree, the work of illustrator Sandra Dieckmann, visitors uncover stories about the Amazon, alongside narrative from Lily Cole, Veja and eco-fashion influencers. Tree tappers can also enter a competition to win a pair of limited edition trainers made from responsibly sourced rubber. Sky Rainforest Rescue ambassador Lily Cole has created and are giving away fabulous limited-edition shoe collection with Veja, the French eco fashion brand. The soles of the shoes are made from Amazonian wild rubber, tapped from the Sky Rainforest Rescue project. A great way to tell the story by harnessing tech. Happy tapping, as this tree is going to keep on growing.

A real caffeine hit

Love this, turning brands into functionality products - like Nescafe who've turned their cap into an alarm clock - I'm also loving the tactile design of the cap too. Nice connected thinking.

Beautifully Sad

Solidarités International et BDDP Unlimited veulent faire couler de l'encre from ici Barbès on Vimeo.

I came across this on my feed and as I started to watch this film I was immediately transfixed. The choice of music really set the scene and the pace of the film was spot on in telling the harrowing story of millions of children who die each year drinking dirty water. Very sad to watch as it unfolded but at the same time watching the art direction coming to life was something else. Award-winning art direction in my view but more importantly it was a very clever way to dramatise the story and draw attention in spreading the word, and hopefully for all of us to give aid to Solidarites International