I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

Self-centred brand?

If anyone ever asks you what's the difference between brand centric and customer centric? Then this visual sums it up, genius