Showing posts with label insight. Show all posts
Showing posts with label insight. Show all posts

Friday, January 22, 2021

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

Friday, January 3, 2014

You're a senstive soul.

Interesting visual social experiment conducted on a group of people around their emotions, visually very insightful especially when you show it as a heat map of their body. The two that really stood out was sadness and happiness they couldn’t be poles apart, when you look at happiness it is the only emotion to show an increase in sensation pretty much across the body while the only one to show no increase in sensation anywhere is depression. So next time you are feeling blue or you say; overall I'm pretty happy, you might have described it to a tee. Happy NY
Here's the full story and links