Look at the bigger business opportunity

Is there a DJ in the Bacardi house?

Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer

Creativity, innovation, and functionality as one

I love design even from an early age I was the kid that had the most colourful clothes, I’m a huge fan of Paul Smith for his creativity. I admired great typographers in the likes of Herb Lubalin, in his simple but fluid design to architecture in Frank Lloyd Wright, who broke the rules with lines and structure that look as modern as they did over 70 year's ago. So when I saw this by a designer called Scott Summit, I gasped, from here I saw something that told a story of each person that had obviously had a very traumatic experience in losing a limb but looking at these designs I couldn’t help admire the design and creation.

Scott used 3D printing technology to create one of a kind artificial limbs for each of the patients. Even more, he allows each patient to bring their own ideas on how they can customize the shape or the design of the prosthetics. Artificial limbs are first and foremost made to function properly, with durability and realism the second and third most important features, but few amputees receive an artificial limb that looks like a work of art. Here I think you’ll all agree the designer has done an amazing job on all counts.

Mind Boggling Content Stats Posted By The Second

From Visually.

Music Re-imagined

Once in a while, a game-changer comes along, this piece is one of those - well it's not a piece but more a block. How it works; BLOCKS is a modular music studio that lets anyone shape music. Build your instrument as you go and customize a kit, brilliant game changing to creating original music. A mighty hat tip to the team at ROLI pushing innovation, interaction and creativity

Some problem solvers create even more problems

Sometimes as problem solvers we get wrapped up in our own little world. It could be; over indulgence with a design, we make it way too complicated for the customer to know where to look. Sometimes we're tired, maybe out the night before drinking, and thinking that maybe that last shot should have been the last shot, so you cut corners. Whatever the reason as problem solvers we aren't important, neither is our own little world, what is important is our customers and the challenge they face. Take this example they must have had all massive hangovers surely this can be the only reason. They didn't think about their customer whatsoever, do you really think that your customer is just going to sit their while their mouse charges? The end solution should always be seen through the eyes of the end customer. Problem solved, maybe they could have designed a re-chargeable mouse mat so they could carry on working.

When a problem becomes the solution

This is just amazing - now here are two inspiring young ladies, they are engineering graduates from the Islamic University of Gaza and they have defied all stereotypes with their design of an affordable new building block made from the rubble of war, and they're about to scale operations for mass production. Subverting a crippling Israeli blockade that makes importing construction materials a demeaning, expensive, and time-consuming process, Majd Mashharawi and Rawan Abddllaht overcame a litany of obstacles to develop their green bricks. Their goal is to help Gaza residents rebuild their homes after three wars in 10 years have left thousands of buildings in ruins. Brilliant beating men at their own game.

Fashion Tech Innovation

BOLT from Thomas Kool Creations on Vimeo.

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet Thanks to Amsterdam-based designer Thomas Kool, the Bolt collection merges fashion and function by providing a stylish parka that lets users charge their devices inside the pockets. Apart from the skinny jeans I think this Parka is very Kool

This 360-treadmill is the future of virtual reality gaming

Love this - if it means getting the kids of the couch when it comes to gaming this has now gone to the next level.VUE VR Treadmill is a first-of-its-kind active virtual reality motion platform in which your actions in the virtual world are controlled by first-person navigation like walking ,running, creating an unprecedented sense of immersion that cannot be experienced with sitting down. VUE VR Treadmill lets you walk, run, sit and crouch with 360-degree freedom of movement allowing you to control your avatar without restraints.

Customers With Even More Power

Interesting to see how yet again more evidence that the customer is taking ownership and more control from brands, I love this idea as you can see where the clothes and products you are buying are sound ethically, this is something I have always struggled with when shopping offline or online - in do we really know how a product has been manufactured? Well now you can thanks to co founders of DoneGood Cullen Schwarz and Scott Jacobson who developed this chrome extension

As you browse, DoneGood will tell you that there's a better option that fits your buying criteria, like a union factory or a woman-owned company. A Google search for "men's dress shirts" yields a list of ads and results from the most expected brands. But if you install a new Chrome extension called DoneGood, you'll also get a lesser-known suggestion: 'Tuckerman, a startup that makes organic cotton shirts in a union factory in Massachusetts'. This approach really benefits the SME businesses who are making products of high quality and managed correctly in treating their staff etc. In this instance the company DoneGood, very clever and something that is really useful for shoppers, I love the fact that the internet gives the power to the customer and can dictate where they spend their money, brands who think they can hide with sub standard working practises will eventually get found out.

Lights, Action, Lights

Latest IKEA from Mother - very simple idea, beautifully shot, location looks like Thamesmead (Seems to be of a director's shooting mecca for edgy urban landscapes) the cast and the music makes the spot complete. If you're wondering who's the track by it's Patrick Watson -Lighthouse - proper old school TV spot that stands out in a dire landscape of TV spots

Great art direction craft is truly an art form

This post is going back to old skool _well I'm listening to some old skool Soul so it seems quite fitting, but I wanted to share as I think it's vital for young art directors, designers or budding photographers the importance of craft. In an age where time is money and money is time and most people have neither this is a great case study in how to save money and time but still create something magically. Step forward Felix Hernandez Rodriguez who was commissioned by Audi to shoot their top of the range sports car retail price at a tidy $200,000 and what does he do? He shoots a toy $40 model of the car.

Now mere mortals would seriously struggle in making this look slick and something that could be used in print in fact even for online we would struggle, but this cat by using props, clever angles and lighting has produced something truly incredible. Now I don't know this photographer but looking at the shots this guy is highly trained and knows how to art direct, it's not just a job title. Not only is he talented but smart too. Could you imagine getting the real car on different locations? I know from experience of working on many car brands just getting the car on set is an issue and when you do, you have a time slot.

It reminded me of a shoot I did for Castrol the concept was a visual of one of those old fashioned chimney sweeps coming out of the exhaust. (Castrol stopped the build-up of soot in your engine apparently) So everything was signed-off and as a young art director everything was planned out, re-sizing my crops etc. But I had over looked one thing; the exhaust was too short so you couldn't fit the sweep in. Slight panic on my face started to appear as I wss in the studio that was charging 10K a day!! The photographer Kevin Summers at the time saw my face of horror and smiled, he went away and then 10 minutes later he returned with a cardboard tube sprayed black - he walked over to the BMW and whacked it on the back, at that point even more look of horror spread across my face, he smiled further and said he would light it and no one would know, I was nervous but he was right. No one ever knew till now. This was a great learning curve in my career, in you must really learn your trade to break the rules, this principle still applies today even in the tech world we live in You can see the full joyous piece here

Amazing use of 3D printing

How cool is this, somewhere you and kids could visit, making your own cakes but using 3D printing, idessert where you create and select your cake via a touchscreen, and then voila it is then made via 3D printing. Now you can enjoy not just eating cake but watching it been made. More Cake Off than Bake Off.

Amazing Creativity

Chie Hitotsuyama "Paper Trails" - Short Documentary from Ayako Hoshino on Vimeo.

This is incredible and a great back story, here a Japanese paper artist replicates amazing wild animals using intricately bound newspaper. Over the past four years, Hitotsuyama and her team have worked to create lifelike paper creatures with staggering accuracy. After wetting the newspaper, they twist, fold, squish, and roll it, and then bind it into the desired form. The artist builds paper sculptures representing everything from manatees to monkeys, including some endangered animals such as rhinoceros and sea turtles. Hitotsuyama even takes advantage of color-printed newspapers in some sculptures, using the gradations to mimic the animal’s actual coloring. Every inch of every intricately bound animal sculpture is made entirely by hand.