Innovation and creativity all under one house

Lovely piece here from HAKUHODO Kettle Tokyo, in the fact they took a simple obvious idea for moving house and did something completely left-field - a very sweet and powerful eco-social experiment. Tapping into something that people care about and turned it on its head. With the behind the scene builds which puts it all into context this makes for a very watchable piece of content, that's so good on all fronts. Hat tip. I wish I done.

Clever Interaction in one easy swipe

Good morning beautiful people, Don't worry about the rain - people either run from getting wet or there's people who feel the rain - anyway this was very interesting; interesting in that yet again online meets offline - neat simple idea - that harnessing something that is as old as Keith Richards - the pin badge - what is also interesting my 16 yr old daughter sent me the link from Kickstarter - times are changing - this generation will be the next marketing directors, CEO's CCO etc. They don't see digital and an offline experience - they just see an experience - enjoy your day and think positive creative thoughts https://www.kickstarter.com/projects/pinscollective/pins-collective

Young Upstarts

Power of Instagram

This made me laugh - thanks Kevin Morris for sharing, amazing in that we all get it, and it goes to show the power of social media and our addiction to our mobile phones - sharing experiences through the lens of your phone.

Breakfast hacks for the kids

Here's a cute little social content idea - We asked ourselves; 'Are our Tip & Sip bowls the ultimate breakfast invention?' We asked Dominic Wilcox a wacky inventor to put it to the test and asked him to create even more fun ways to get the kids to eat their breakfast #BreakfastHacks - with my little troop going back to school today - I reckon the cranehead is the one in my household.

Bank through Twitter

Tweet tweet look at this little birdie how Twitter is been used in India. The ICICI Bank is enabling smartphone users to make money transfers, top up phone credit and monitor their balance all via Twitter. Customers do not have to bank with ICICI, they simply need to follow the bank’s Twitter handle

@icicibank. To make a payment through the service — called icicibankpay — senders create a voucher by sending ICICI bank a direct message containing the recipient’s account name and the amount they wish to transfer. This will create a four digit passcode which the sender then shares with the receiver. The receiver can then use this code to authenticate the payment and receive their funds.