So cute

this is the best thing, ive ever seen, on twitter dot compic.twitter.com/UfSr50uxRj

— shiraz (@shiraz) August 18, 2020

Something so nice about this which popped up on my Twitter feed, why do I like it? The creators apply the same principles as those pesky marketeers like me who use storytelling, emotional hooks and music to pull the viewer to carry on watching. I now can't get the tune out of my head. Very clever. #HatTip

Wow!! I need a cigarette after watching this

Wow. When advertising is done right. An incredibly powerful new campaign from Bodyform developed by a female led creative team out of AMV. #WombStories Truly magical story-telling. Serious #HatTip.

Lovely design

Bit of Retro

These vintage fast food ads by TBWA\Paris for McDonald's are a classic and noteworthy example of clever advertising. To celebrate the restaurant chain's iconic burger — the Big Mac. Loved the art direction and I'n noticing a trend at the moment for comfort during Convid19 lockdown many of us are resorting to watching old films as kids and teens. Call it comfort food in this instance. Nice work.

Caples Awards

Caples Awarads was announced last night 13/4/ some really lovely work all announced via Zoom in these strange times but two things that never change and always remain, one, creatives will always have a drink in their hand and the two; there's even more importance in the value of the creative idea, like I said, even more so now. On a side note you might rightly question why do awards while this is going on? Well it was this year free to enter and I think it was good to bring many creatives together from all over the world via Zoom, creatives from Sydney, NZ and LA all coming together, much better I think than some gaff in London, seemed more inclusive. Anyway clients need to be brave, innovate, explore new ways of doing things. Companies regardless of size or sector need to stand-out combined with creating ideas/products/approach that is aligned with the reality of Convid19. Create work as John Hegarty mentioned at the start of the Zoom presentation that all great creative must adhere; be memorable, motivating and truthful. The work tonight I saw some real corkers. />

Be A Hero. Be Boring.

Love these posters by the designer Noma Bar an Israeli graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple" yes it is and so beautiful with it. I love in particular as creative people how he plays with us and is such a joyous treat to our visual receptors especially his use of negative space. Great posters with a great message. Job done.

#Convid19 A Gentle Reminder.

Came across these little beauties from Carl Richards which really struck a cord with me. I'm sure with all of us in these strange and surreal times we look for answers. Without having a meltdown in overthinking I recently returned to my comfort zones a mix between Mr.Kipling Cherry Bakewells and yoga both have helped in equal measure. Perspective and calmness that wonderful balance captured. Thank you Carl for the reality check. #HatTip

Interactive tech gaming

View this post on Instagram

drawing some lines, playing with some balls - interactive line drawing . . . . . #mixedreality #creativecoding #mediaart #madewithunity #unity3d #code #multimediaart #new_media_art #interactiveinstallation #projectionmapping #projectionart #projection #physics #installationart #creativetechnology #codeart #interactivemedia #interactiveart #creativecode #animation #touchdesigner #videomapping #computergraphics #newmedia #opencv #artxcode #interactive #twentytwohalo #creative

A post shared by Roelof Knol (@roelofknol) on Mar 2, 2020 at 8:05am PST

How lovely is this? This interaction is so fluid and with this tech you can see the potential from a creative perspective for brands either in-store or at a PR event.

Virus becomes Viral

Made me laugh even in dark times. Sometimes laughter is the best cure.

The Pain Creatives Constantly Feel

This is a little gem of a video by Ze Frank who dryly asks many questions about our creativity or lack of it. It's long but try to watch till the end as it's beautifully written and his observation on how creative people feel and think on a daily basis is spot-on. In parts it made me feel uncomfortable as the thinking creative side of our brains taunts us and if we don't feed this curious part of our brain, it throws its toys out of its pram and when you call on it; nothing is forthcoming. Creativity is a blessing for us but also in equal measure a curse. I wouldn't have it any other way. Just go with the flow my creative brothers and sisters.

100% Flaming savage

Any social media folks out there look at what Burger King are doing - love their response and the tone of voice- cheeky and so right for their target audience. #hatTip

Drinking Horror Story This Halloween

Don't let Halloween haunt you forever. Budweiser and DAVID Miami worked with real people arrested for irresponsible drinking, turning their mugshots into reminders that drink driving can easily turn into a horror show. Be warned.

Unbelievable in this day and age.

This was aired on my Facebook feed from a female colleague bemoaning in this day and age this type of work is been produced. It’s shocking really and when you work in the industry you feel quite embarrassed even when you had thankfully nothing to do it with it. As I’m in the industry I also know that ‘creative’ work and I use the term loosely here, has to go various rounds of sign off, from internal sketches and finally mock ups to present back to a team of marketing directors. SO at what stage did anyone question this headline: ”You look like you would fancy a 50 year old..’ In an industry I know from colleagues at various agencies the sly bullying and ageism is rife in our industry. This type of work just encourages that behaviour further. I also noticed today the new Campaign Faces to watch what was so refreshing was the vast majority were female, so change is happening I just hope that the change will also come when it comes to hiring mature and experienced talent. How refreshing would it be when the day comes when you have a creative team one in their 20’s and one in their 70’s in a top ad agency. - now that’s something that I would raise a drink to. Time for change let’s as creative’s not encourage work like this if we want to attract the best talent into the industry.

Blah Blah Bollocks

Thursday Thought: Filling in the blanks with a formulaic approach in writing creative briefs produces formulaic creative solutions. We need to think and dig deeper into out clients needs beyond marketing jargon. (The solution might not even be an advertising campaign). Think differently and make a real difference.

The Formula To Writing A Manifesto

I came across this and it shows you the tricks writers use when writing that powerful manifesto.After much crafting and late nights they finally stand in front of a suite of clients as they all turn and stare. He or she pushes play, the film begins with the exact formula as the poster below, same pace, same bullet points with a big final one word headline which is a bit random, it gets them all the time. High-fives as we see grown men with tears rolling down their faces as they hug one another. You take the glory but in your heart you know it’s just not really that creative it's a trick. So why do we all do it? Because it bloody works when it comes to winning pitches. Sad really that it will come down to the 'best' choice of accompanying music and footage.Most clients fall for this trap, but the good ones, pause after seeing this and say; 'Very good internal mood film now show me how that idea comes to life for our audience that they will react in a positive way?' 'How is that going to solve our business problem?' Wise words, maybe we should put that in all our future manifestos? Now that would be creative.