Bit of Retro

These vintage fast food ads by TBWA\Paris for McDonald's are a classic and noteworthy example of clever advertising. To celebrate the restaurant chain's iconic burger — the Big Mac. Loved the art direction and I'n noticing a trend at the moment for comfort during Convid19 lockdown many of us are resorting to watching old films as kids and teens. Call it comfort food in this instance. Nice work.