Extremely effective warmup 😂 #Olympics #Tokyo2020 #tuesdaymotivations pic.twitter.com/4887wWpA79

— Evan Kirstel the $B2B Techfluencer (@EvanKirstel) July 27, 2021

Dad brings home his work. Delightful

Sick Beats

When you see so much work throughout your career and as a Creative Director you see a lot - the good, the bad and the dam right ugly and then, a couple fall out of the bucket that come under the title; 'fuck me that is so bloody brilliant, oh my God what a fucking brilliant idea' title. 

Kids with cystic fibrosis have to go through a daily chore of airway-clearance therapy, it's not nice to say the least. 

So some smart people have created Sick Beats which is the world's first music-powered airway clearance vest. The prototype, a redesign of Woojer's consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. Which helps clears the patients lungs of mucus. Bloody amazing.

Rightly it won awards but if I was the creative who came up with this idea, would I care it won? Not really but seeing the joy on the little girl's face after her treatment through Sick Beats, now that's worth its weight in gold. #hatTip team at Woojer and Area 23 FCB 

Neymar and Pokerstars shaking up poker

New office pool

Had the chance to go back to the office and collect some mouldy running shoes that had been left in my draw since lockdown suffice to say it wasn't pretty but hey I did get a chance to look at the new office across the road and look at the new pool, now that is a cracker.

 

#InternationalWomensDay

For all the women out there #InternationalWomensDay 

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

So cute

this is the best thing, ive ever seen, on twitter dot compic.twitter.com/UfSr50uxRj

— shiraz (@shiraz) August 18, 2020

Something so nice about this which popped up on my Twitter feed, why do I like it? The creators apply the same principles as those pesky marketeers like me who use storytelling, emotional hooks and music to pull the viewer to carry on watching. I now can't get the tune out of my head. Very clever. #HatTip

Wow!! I need a cigarette after watching this

Wow. When advertising is done right. An incredibly powerful new campaign from Bodyform developed by a female led creative team out of AMV. #WombStories Truly magical story-telling. Serious #HatTip.

Lovely design

Bit of Retro

These vintage fast food ads by TBWA\Paris for McDonald's are a classic and noteworthy example of clever advertising. To celebrate the restaurant chain's iconic burger — the Big Mac. Loved the art direction and I'n noticing a trend at the moment for comfort during Convid19 lockdown many of us are resorting to watching old films as kids and teens. Call it comfort food in this instance. Nice work.

Caples Awards

Caples Awarads was announced last night 13/4/ some really lovely work all announced via Zoom in these strange times but two things that never change and always remain, one, creatives will always have a drink in their hand and the two; there's even more importance in the value of the creative idea, like I said, even more so now. On a side note you might rightly question why do awards while this is going on? Well it was this year free to enter and I think it was good to bring many creatives together from all over the world via Zoom, creatives from Sydney, NZ and LA all coming together, much better I think than some gaff in London, seemed more inclusive. Anyway clients need to be brave, innovate, explore new ways of doing things. Companies regardless of size or sector need to stand-out combined with creating ideas/products/approach that is aligned with the reality of Convid19. Create work as John Hegarty mentioned at the start of the Zoom presentation that all great creative must adhere; be memorable, motivating and truthful. The work tonight I saw some real corkers. />

Be A Hero. Be Boring.

Love these posters by the designer Noma Bar an Israeli graphic designer, illustrator and artist, based in London. Bar's work has been described as "deceptively simple" yes it is and so beautiful with it. I love in particular as creative people how he plays with us and is such a joyous treat to our visual receptors especially his use of negative space. Great posters with a great message. Job done.

#Convid19 A Gentle Reminder.

Came across these little beauties from Carl Richards which really struck a cord with me. I'm sure with all of us in these strange and surreal times we look for answers. Without having a meltdown in overthinking I recently returned to my comfort zones a mix between Mr.Kipling Cherry Bakewells and yoga both have helped in equal measure. Perspective and calmness that wonderful balance captured. Thank you Carl for the reality check. #HatTip