Marketing Murmur

Wednesday, December 14, 2016

Look at the bigger business opportunity

Tuesday, December 13, 2016

Is there a DJ in the Bacardi house?

Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer

Monday, December 12, 2016

Creativity, innovation, and functionality as one

I love design even from an early age I was the kid that had the most colourful clothes, I’m a huge fan of Paul Smith for his creativity. I admired great typographers in the likes of Herb Lubalin, in his simple but fluid design to architecture in Frank Lloyd Wright, who broke the rules with lines and structure that look as modern as they did over 70 year's ago. So when I saw this by a designer called Scott Summit, I gasped, from here I saw something that told a story of each person that had obviously had a very traumatic experience in losing a limb but looking at these designs I couldn’t help admire the design and creation.

Scott used 3D printing technology to create one of a kind artificial limbs for each of the patients. Even more, he allows each patient to bring their own ideas on how they can customize the shape or the design of the prosthetics. Artificial limbs are first and foremost made to function properly, with durability and realism the second and third most important features, but few amputees receive an artificial limb that looks like a work of art. Here I think you’ll all agree the designer has done an amazing job on all counts.

Thursday, December 8, 2016

Mind Boggling Content Stats Posted By The Second

From Visually.

It amazes how far the industry has come for instance our smartphone is millions of times more powerful that all of NASA’s combined computing in 1969, and those boy's got man on the moon! I'm sure you've seen all the info-graphics and how many videos are uploaded on YouTube by the second or how many tweets are sent during the Super Bowl, but as marketeers I think we gloss over these stats as just stats and think WOW and carry-on with adding to the stats But most marketers as in 99.9% of them are going wrong, and wasting marketing budgets by piling them onto the collective social media pyre, because most people don't care, people aren't interested in 'connecting' or 'engaging' you're a bloody washing-up powder or a chewing gum. Wake-up, sit down and think about the dross you are spewing out, just look at this live feed, it's crazy just some of those numbers are just crazy just one example; 'there has been a 1.13 trillion likes pressed since the feature was launched on Facebook' Most branded stuff goes unnoticed, we're just noise, I think the time has come for many brands to rethink their strategy on social media and ask some basic questions like why? how? and what's our longterm outcome? If your response to those questions is 'engaging' then please go and sit in the corner. Ask yourself what does that really mean? For me it's ultimately doing something entertaining, surprising, or worthwhile, all three and you just might even have a 'viral' on your hands I think if more marketeers really thought like this then perhaps they might start increasing that 1% of brands who are doing it right. Otherwise we carry on just been another number and a 'scroll by'

Music Re-imagined

Once in a while, a game-changer comes along, this piece is one of those - well it's not a piece but more a block. How it works; BLOCKS is a modular music studio that lets anyone shape music. Build your instrument as you go and customize a kit, brilliant game changing to creating original music. A mighty hat tip to the team at ROLI pushing innovation, interaction and creativity

Wednesday, December 7, 2016

Some problem solvers create even more problems

Sometimes as problem solvers we get wrapped up in our own little world. It could be; over indulgence with a design, we make it way too complicated for the customer to know where to look. Sometimes we're tired, maybe out the night before drinking, and thinking that maybe that last shot should have been the last shot, so you cut corners. Whatever the reason as problem solvers we aren't important, neither is our own little world, what is important is our customers and the challenge they face. Take this example they must have had all massive hangovers surely this can be the only reason. They didn't think about their customer whatsoever, do you really think that your customer is just going to sit their while their mouse charges? The end solution should always be seen through the eyes of the end customer. Problem solved, maybe they could have designed a re-chargeable mouse mat so they could carry on working.

Tuesday, December 6, 2016

When a problem becomes the solution

This is just amazing - now here are two inspiring young ladies, they are engineering graduates from the Islamic University of Gaza and they have defied all stereotypes with their design of an affordable new building block made from the rubble of war, and they're about to scale operations for mass production. Subverting a crippling Israeli blockade that makes importing construction materials a demeaning, expensive, and time-consuming process, Majd Mashharawi and Rawan Abddllaht overcame a litany of obstacles to develop their green bricks. Their goal is to help Gaza residents rebuild their homes after three wars in 10 years have left thousands of buildings in ruins. Brilliant beating men at their own game.