It's amazing the web, yes I know we can talk about all fancy websites, cool interfaces, slick animation, but for me nothing beats when real people from real communities come together and contribute to the web, that's what happened last week for one of our clients, Blackmores who are one of the major sponsors for the Sydney Running Festival, over 31,000 people came together and ran at the festival, and it really has that festival feel, from old to young no matter how fit you are it's about your best or as Blackmores like to put it: 'B your Best' .
People shared their experience by tagging their pictures with BSRF08 which was then streamed onto the official Blackmore's site: http://www.flickr.com/photos/tags/BSRF08/show/
over 7,000 'Challenges' were taken over the 8 week training program: http://beyourbest.blackmores.com.au/ that was tailored to your level of fitness, with training tips and recommended runs, you could even go round the course with our webcam that was condensed into a 5 minute time line: http://www.youtube.com/watch?v=gOwHMbOjh_I
Runners also who participated in the Sydney Running Festival were able to see
themselves cross the finish line by entering their bib number or name. They could also forward on their 'moment of glory' to their families and friends, a real Web 2.0 experience:
http://www.byourbest.com/Finish/
