#InternationalWomensDay

For all the women out there #InternationalWomensDay 

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

So cute

this is the best thing, ive ever seen, on twitter dot compic.twitter.com/UfSr50uxRj

— shiraz (@shiraz) August 18, 2020

Something so nice about this which popped up on my Twitter feed, why do I like it? The creators apply the same principles as those pesky marketeers like me who use storytelling, emotional hooks and music to pull the viewer to carry on watching. I now can't get the tune out of my head. Very clever. #HatTip

Wow!! I need a cigarette after watching this

Wow. When advertising is done right. An incredibly powerful new campaign from Bodyform developed by a female led creative team out of AMV. #WombStories Truly magical story-telling. Serious #HatTip.

Lovely design

Bit of Retro

These vintage fast food ads by TBWA\Paris for McDonald's are a classic and noteworthy example of clever advertising. To celebrate the restaurant chain's iconic burger — the Big Mac. Loved the art direction and I'n noticing a trend at the moment for comfort during Convid19 lockdown many of us are resorting to watching old films as kids and teens. Call it comfort food in this instance. Nice work.

Caples Awards

Caples Awarads was announced last night 13/4/ some really lovely work all announced via Zoom in these strange times but two things that never change and always remain, one, creatives will always have a drink in their hand and the two; there's even more importance in the value of the creative idea, like I said, even more so now. On a side note you might rightly question why do awards while this is going on? Well it was this year free to enter and I think it was good to bring many creatives together from all over the world via Zoom, creatives from Sydney, NZ and LA all coming together, much better I think than some gaff in London, seemed more inclusive. Anyway clients need to be brave, innovate, explore new ways of doing things. Companies regardless of size or sector need to stand-out combined with creating ideas/products/approach that is aligned with the reality of Convid19. Create work as John Hegarty mentioned at the start of the Zoom presentation that all great creative must adhere; be memorable, motivating and truthful. The work tonight I saw some real corkers. />