So few words but says so much

I saw this and it literally stopped me in my tracks, like all good design and creative ideas are suppose to do. (Let’s not discuss BT’s new logo redesign shall we). I do however I love this quote as it’s beautiful clear and to the point. So many people in our industry who over cook briefs and presentations, I wonder why this is? Does it make them feel by rambling it makes them smarter? Here my friends and colleagues is what you must always do; be clear, keep it simple and outline the business objective/opportunity. Simples as a meerkat once said.

IKEA Game Of Thrones

IKEA does it again. Whatever the medium, no matter what, they can make any space creative. You know too people will take selfies. So this isn’t just a display unit, this is branded viral content. Great stuff #HatTip

Ecom Mobile Utility Ideas

Here's a free scamp of ideas that really could apply to any online shopping portal, this was done for Sendo Vietnam which has some local ideas that only work in VN like TET but most of the ideas could work in most parts of the world. Shopping online is more that just a well executed UI, pick and click is vital as always but more and more shopping sites are interlinked with their social marketing or CRS programs, take for instance the idea here for Sendo, where during TET families come together, some people are alone, so during this very important gathering wants stopping Sendo as a shopping portal to bring people who have no one together. Just a thought but more and more brands will be judged not just on words but their actions. That is why each silo in companies and agencies are brought together as the thinking and experience has to be seamless and truly connected.

Instagram Good Time To Post

Well said and true

Beautifully Sad

These ads from Refuge have been popping up in my feed over the last week or so, you would have thought this type of behaviour from men would have been a thing of the past, but sadly if anything it's on the increase :( but this is wonderful work from a creative perspective to the work they do in supporting women in abusive relationships. Very well written and art directed. #HatTip to work like this McCann Bristol.

Poor Marketing By Tiffany's

I saw this on my feed and it struck me as to why this object made me feel sad? It made me sad for the world we live in where 500,000 kids in the UK leave home for school without a breakfast or where 4.5 million kids are living below the poverty line in the UK, terrible statistics in the modern age. So what has that got to do with a silver can? For many people it's a daily struggle just to put food on the table, and I remember a stat when the country goes into a recession the biggest selling items are cans of beer and baked beans. This silver can reminded me of a baked bean can but this one is priced at 945 pounds. When I was an art student, a 20p can of beans went a long way, beans on toast, the next day, jacket potato and beans, it was and sure still is the stable diet for many students and working class families up and down the country. So for many this everyday object is an object of existing rather than seen as an object of luxury. People need to be reminded that even if they have wealth there's a lot of people who haven't and showing some form of empathy and compassion is required not rubbing their faces in it by wearing stuff like this. Peace and goodwill to you all, especially this time of year