Here's a free scamp of ideas that really could apply to any online shopping portal, this was done for Sendo Vietnam which has some local ideas that only work in VN like TET but most of the ideas could work in most parts of the world. Shopping online is more that just a well executed UI, pick and click is vital as always but more and more shopping sites are interlinked with their social marketing or CRS programs, take for instance the idea here for Sendo, where during TET families come together, some people are alone, so during this very important gathering wants stopping Sendo as a shopping portal to bring people who have no one together. Just a thought but more and more brands will be judged not just on words but their actions. That is why each silo in companies and agencies are brought together as the thinking and experience has to be seamless and truly connected.
