Dad brings home his work. Delightful

Sick Beats

When you see so much work throughout your career and as a Creative Director you see a lot - the good, the bad and the dam right ugly and then, a couple fall out of the bucket that come under the title; 'fuck me that is so bloody brilliant, oh my God what a fucking brilliant idea' title. 

Kids with cystic fibrosis have to go through a daily chore of airway-clearance therapy, it's not nice to say the least. 

So some smart people have created Sick Beats which is the world's first music-powered airway clearance vest. The prototype, a redesign of Woojer's consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. Which helps clears the patients lungs of mucus. Bloody amazing.

Rightly it won awards but if I was the creative who came up with this idea, would I care it won? Not really but seeing the joy on the little girl's face after her treatment through Sick Beats, now that's worth its weight in gold. #hatTip team at Woojer and Area 23 FCB 

Neymar and Pokerstars shaking up poker

New office pool

Had the chance to go back to the office and collect some mouldy running shoes that had been left in my draw since lockdown suffice to say it wasn't pretty but hey I did get a chance to look at the new office across the road and look at the new pool, now that is a cracker.

 

#InternationalWomensDay

For all the women out there #InternationalWomensDay 

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

So cute

this is the best thing, ive ever seen, on twitter dot compic.twitter.com/UfSr50uxRj

— shiraz (@shiraz) August 18, 2020

Something so nice about this which popped up on my Twitter feed, why do I like it? The creators apply the same principles as those pesky marketeers like me who use storytelling, emotional hooks and music to pull the viewer to carry on watching. I now can't get the tune out of my head. Very clever. #HatTip