Marketing Murmur

Thursday, December 15, 2016

Great Use Of Creativity and Innovation

‘Through The Dark’ is a collaboration between Google Play Music and Hilltop Hoods. It’s a made-for-mobile interactive film that brings to life a song written by Dan Smith as his son underwent treatment for leukemia. It reveals a father and son’s journey through two worlds - the light and the dark. A lovely piece of story-telling and rather than just a static watch the viewer has to interact via their mobile to continue the story, uses smartphone's tilt, turn and view functionality - simple but I know technically the backend to make this move through fluidly is challenging, this could have gone easily wrong so hat tip

Tuesday, December 13, 2016

Is there a DJ in the Bacardi house?

Nice hack on Instagram Stories turn your Instagram Story into a DJ simulator.Search @BacardiUSA and tap the profile to DJ like a pro! Puts a new meaning to Bacardi mixer

Monday, December 12, 2016

Creativity, innovation, and functionality as one

I love design even from an early age I was the kid that had the most colourful clothes, I’m a huge fan of Paul Smith for his creativity. I admired great typographers in the likes of Herb Lubalin, in his simple but fluid design to architecture in Frank Lloyd Wright, who broke the rules with lines and structure that look as modern as they did over 70 year's ago. So when I saw this by a designer called Scott Summit, I gasped, from here I saw something that told a story of each person that had obviously had a very traumatic experience in losing a limb but looking at these designs I couldn’t help admire the design and creation.

Scott used 3D printing technology to create one of a kind artificial limbs for each of the patients. Even more, he allows each patient to bring their own ideas on how they can customize the shape or the design of the prosthetics. Artificial limbs are first and foremost made to function properly, with durability and realism the second and third most important features, but few amputees receive an artificial limb that looks like a work of art. Here I think you’ll all agree the designer has done an amazing job on all counts.

Thursday, December 8, 2016

Mind Boggling Content Stats Posted By The Second

From Visually.

It amazes how far the industry has come for instance our smartphone is millions of times more powerful that all of NASA’s combined computing in 1969, and those boy's got man on the moon! I'm sure you've seen all the info-graphics and how many videos are uploaded on YouTube by the second or how many tweets are sent during the Super Bowl, but as marketeers I think we gloss over these stats as just stats and think WOW and carry-on with adding to the stats But most marketers as in 99.9% of them are going wrong, and wasting marketing budgets by piling them onto the collective social media pyre, because most people don't care, people aren't interested in 'connecting' or 'engaging' you're a bloody washing-up powder or a chewing gum. Wake-up, sit down and think about the dross you are spewing out, just look at this live feed, it's crazy just some of those numbers are just crazy just one example; 'there has been a 1.13 trillion likes pressed since the feature was launched on Facebook' Most branded stuff goes unnoticed, we're just noise, I think the time has come for many brands to rethink their strategy on social media and ask some basic questions like why? how? and what's our longterm outcome? If your response to those questions is 'engaging' then please go and sit in the corner. Ask yourself what does that really mean? For me it's ultimately doing something entertaining, surprising, or worthwhile, all three and you just might even have a 'viral' on your hands I think if more marketeers really thought like this then perhaps they might start increasing that 1% of brands who are doing it right. Otherwise we carry on just been another number and a 'scroll by'

Music Re-imagined

Once in a while, a game-changer comes along, this piece is one of those - well it's not a piece but more a block. How it works; BLOCKS is a modular music studio that lets anyone shape music. Build your instrument as you go and customize a kit, brilliant game changing to creating original music. A mighty hat tip to the team at ROLI pushing innovation, interaction and creativity