Everything Can Have An Idea In It

I was on TNW and the usually cookie policy pop-up came up but what caught my eye here on this site was a cute playful neat little idea, WOW someone actually thought of a creative idea rather than the usual bland copy only cookie policy. It gives the site a bit of personality, it's very simple on a loop video, a man is trying to eat a 'cookie' without using his hands, much more fun than the usual. Tip for all young creatives, even with no budget, no time and a boring message you can still get an idea in there, you just need to sit down drink some coffee and perhaps a cookie to crack even the most mundane brief.

Change is good regardless of the pain

Being a West Ham fan I find this quite upsetting - followed the Hammers all my life and my first game if I recall was against QPR in Sept'77 my dad took me and we drew 2-2. I can still remember Stan Bowles, a great player for QPR even as a kid I could see he was good. But time changes and as a West Ham fan and creative so must I, no matter how painful that change is at the beginning, it needs to happen, the best ideas are the ones that haven't been done before, the unknown is scary and even if you fail at first you stick with it, (If that wasn't the case West Ham United would still be call Thames Ironworks and I would be still just writing 60 second TV spots, so change we must. Yes we have all the crap going on at the moment with seating arrangements with old school mixing with the new school. (I like to call them the 'Popcorn crew') Peanuts and darts been thrown was never the way forward, onwards and upwards. COYI

There's More Pop -Ups In-store From Amazon

The march continues in owning the shopping experience from Amazon, according to Business Insider, the tech giant has a master plan to open even more pop-up stores in the coming year, they are keen in particularly to showcase its Echo speakers and other devices and hardware like; Kindles and Fire TV. You could be looking at over 100 pop-up stores in the coming months, as the e-retailer is reportedly putting up one almost every week across the US. They are keen to stress though just because Amazon is expanding its physical presence it doesn't mean it's focusing more on bricks-and-mortar shops. Having said that, apparently, these pop-ups are there to give potential customers a chance to play and interact with the products to then drive up their sales online, so surely the increase will continue. We all know this is the best retail strategy for any brand worth their salt that they have a fully integrated experience. Let's see how this shakes up and maybe what partnerships could evolve for big brands on the high street.