Showing posts with label smart. Show all posts
Showing posts with label smart. Show all posts
Tuesday, September 23, 2014
Creative but savvy too
Yes indeed many great creative minds are like this, it's not by choice it's just the way our brains are wired. But what sets creative people apart from great creatives? Great creative minds have a clear goal, almost to the point of obsession, if that is winning a pitch, reaching a new audience, inventing a new product, it takes will power and brain power to make it happen, great creative leaders know this.
Labels:
advertising,
behaviour,
creative,
creative director,
digital,
doers,
graphic,
inspiration,
leaders,
manage,
management,
marketing,
mindset,
people,
planning,
poster,
quote,
smart,
speech. title,
thinking
Friday, September 19, 2014
Sticker Beacons - Welcome to Nearables
I came across a company called Estimote,with a great offering, not only is this very functional but the design is just delightful. I love this. Here's how it works; they are tiny adhesive beacons that can be attached to any surface to help unconnected objects interact with smartphones. Smart.
Despite their thin shape, each Estimote sticker contains an accelerometer and temperature sensors, as well as a processor and bluetooth connector. If an item is picked up, extra information from the price or user reviews can be automatically pushed to the customer's phone.
Estimote is calling its stickers 'nearables' (I like that. They provide similar benefits to wearables without having to be attached to the user, and offer more information about the immediate environment. The Estimote stickers Developer Preview Kit can now be pre-ordered from the company's website To me this is great concept where tech connects to a much greater experience, great connected thinking. A 'very good' sticker goes to Estimote, top of the class in tech for you matey.
Monday, February 3, 2014
See the future of TV now.
Here's a whole new TV viewing experience, I know you've seen this in all those Hollywood films, but this is a reality now, it takes watching TV to whole new level. TV isn't dead it just evolved into something that I find bloody amazing.
Labels:
Air,
AR,
business,
digital,
IA,
innovation,
interface,
Kickstarter,
Mashable,
motion,
sensor,
sensory,
smart,
tech,
technology,
touchscreen,
TV,
UX,
viewers
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