Friday, January 22, 2021

I'm drawn to Heinz

How about this for brand recall? To be fair it’s a bit like Hoover. Top draw work though from Heinz.This is also another great example of true 360’ thinking. Love the fact they also used the research as part of the actual campaign output.

Wednesday, August 19, 2020

So cute

Something so nice about this which popped up on my Twitter feed, why do I like it? The creators apply the same principles as those pesky marketeers like me who use storytelling, emotional hooks and music to pull the viewer to carry on watching. I now can't get the tune out of my head. Very clever. #HatTip

Friday, July 3, 2020

Wow!! I need a cigarette after watching this

Wow. When advertising is done right. An incredibly powerful new campaign from Bodyform developed by a female led creative team out of AMV. #WombStories Truly magical story-telling. Serious #HatTip.