Sounds A Great Idea

As a lover of old school Soul and with my love of vinyl and tech, by the way my record boxes and old school stack system is still out in display in my living room. (My kids still aren't quite sure what it is).So when I came across this idea, I must admit I did break into a bit of a two step across my living room floor. By harnessing conductive printed onto the vinyl cover, when tapped you can play a percussion sound. The ink responds to touch, interrupting a circuit that connects to a sound system. Sounds a great idea.

North Face Instore Experience

"Never Stop Exploring." so says the campaign line from North Face, by putting this to the test, South Korean agency Innored came up with this very clever idea with this in-store experience. Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happened to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears. Lovely connected interactive story.

Creative but savvy too

Yes indeed many great creative minds are like this, it's not by choice it's just the way our brains are wired. But what sets creative people apart from great creatives? Great creative minds have a clear goal, almost to the point of obsession, if that is winning a pitch, reaching a new audience, inventing a new product, it takes will power and brain power to make it happen, great creative leaders know this.