Maggi Fish Sauce Launch

Some work I was involved in from a Creative Director's perspective, Nestle Maggi new launch of their fish sauce. I was pleased with this piece in the idea and art direction which translated from TV, digital into paid and earned media channels. A complete 360 degree marketing campaign. If you know anything about Vietnam you'll know the Vietnamese love their food and I mean love their food!! Communities are built around food, the sharing of stories, and families still sit around the dinner table. Which is wonderful to see and hear. We played to that human interaction and it became a good way to share our story from Maggi on how they salt and barrel their black anchovies from Phu Quoc this gives its unique premium taste. #HatTip to all the people who we're involved in making this happen, you know who you are, a great project to be involved in.

Draw a gasp of creative delight

Certain things pop in your feed ever so often that grab your attention and stir those creative juices, this is just one. This is a belter and I would love to demo this on my wall at home. Mind you; I'm not how the kids will react considering when they were very small I used to tell them not to draw on the walls but not with standing that this mesmerising gadget can draw any image on a vertical surface - instantly turning walls into art. The Scribit is a small 'writing robot' that is installed using just two nails and a suspending cable. Using a smartphone app, it can then be instructed to draw anything from an elaborate artwork to reproducing Twitter messages. This I would say would be the must have gadget for any artistic geek.