Black Balloons - Without the hot air

I like simple ideas, and I especially like simple ideas that tell me something I didn’t know in an engaging manner. I’d saw this campaign on TV first and, on first viewing, thought; “What a great idea!”.
If you haven’t seen it, it’s the TV ad where they use a black balloon to visually show the amount of energy we waste around the house. It’s all part of the Government’s ‘You have the power. Save Energy’ campaign.
From viewing the ad I learned that a balloon can hold on average 50 grams of greenhouse gas, and from someone who was never good at maths and more of a visual person at school, this execution dramatised the damage we are all doing to our environment really well.
Now here’s the strange bit: I went from the TV and typed in the URL. Yes, a digital guy who lives in the online world, typed in a URL from a TV spot, shock horror! I can hear the tweeting frenzy now.
TV isn’t dead as many industry folk would lead us to believe. What’s dead is wasting energy telling or selling something that doesn’t connect to people. This TV ad connected with me because it offered relevant content and compelling imagery.

So from that initial touch point I went onto their website and they continued the engagement. The site was very clean, the use of colour was well placed and the navigation was easy-to-use. One slight gripe is that social media connectors should have been included to a Facebook group or a Twitter account, but besides that it had everything else; from useful online tools, energy calculators and energy facts to what your community is doing, a checklist of facts, and energy saver incentives and discounts. The site had everything I needed to know about saving energy.

So I’ve joined ‘Save Power’ and made a pledge, read the posters and tweeted this campaign for some time – simply because it’s true integration without the fluff. And reading some of the blog posts and tweets around this campaign, a lot of energy is being used to praise the site. Thankfully, it’s not wasted.

I have man boobs

Came across this and I've been playing with it ever since, wonderful interface and design- and a great concept, it’s called The Profiler the idea is wonderfully simple It allows you to combine data from your Facebook with your YouTube and Flickr accounts, the website allows you to discover things you and your friends find interesting all in the one location.

Look, share and view your profile as a mosaic, great interaction and I love the design and interface even though my mosaic profile seems to have given me some man boobs.

YouTube You Beauties

Well YouTube with this site called YouTube Disco have done it again and came up with this, what a stroke of genius so simple,where you just Find> Mix> Watch> just type in your fav artist or tune and it comes up - nothing new indeed but I haven't seen anything like this apart from Pandora where your taste in music can been seen and played in the one location, music to my ears.Yeah baby!

Seamless experience

There I was when it happened snail mail had arrived most mailers especially at work I throw in the bin but this one was different the 'outer' as they like to say at direct marketing agencies read: 'To the very talented Kevin Ferry' - with some niffy illustrations too it grabbed my attention - the mad fools, talented in what? I needed to find out what they thought I was talented in so I opened it up and discovered a newspaper (recycled I might add) size full of illustrations which was wonderful all contrasting styles from Jacky Winters Illustrations and my talent? apparently I'm pretty good at spotting talent, well in this instance they're right.
What I particularly liked about this mailer it lead me towards their URL and to their show-reel- the website Well designed, good user experience and not to fancy - let the work do the talking which it did so much so I told the rest of the design team- good work Jacky Winters you know your audience well

The Jacky Winter Group 2009 Showreel from Jacky Winter on Vimeo.

Tweet Tweet

From TweetCloud this has been going around the net and it shows the most popular words you have used in this instance over the year some positive words would be interested to get this looked at by a psychoanalysis - loves running but always moaning about the kids perhaps - he uses running as a form of escapism.

Polar bear

First up please take into consideration this TV spot is pretty horrific and graphic – it’s from Mother in the UK and demonstrates the effects airline flying has on the environment. We all knew that but this ad shows graphically the impact; literally. It reminded me the first time I saw the ad from Greenpeace Anti Fur spot shot by David Bailey. it had a lasting effect on me in that I didn't think to much about some posh bird from Chelsea wearing a fur coat until I saw the ad, this ad really started the change in what people found acceptable. The idea from Mother could follow suit in that it may start the process of people seriously reconsidering how they travel and how that effects the planet we live in.

One thing I also think of when I see this is the attack on the twin towers, those horrendous images of people jumping, maybe that was intentionally I don't know.

What do you think are you over this kind of shock tactic?

Or would you take action?

Polar Bear from Plane Stupid on Vimeo.

LA shoot

LA shoot
Originally uploaded by kevin ferry

Came across this after getting some pictures shipped over from the UK- this was a shoot I did for Ribena- Kevin Morris and Austin White are in the picture - notice the map of Australia above my head, maybe it was all laid out that I would one day work in Aus hey