I like simple ideas, and I especially like simple ideas that tell me something I didn’t know in an engaging manner. I’d saw this campaign on TV first and, on first viewing, thought; “What a great idea!”.
If you haven’t seen it, it’s the TV ad where they use a black balloon to visually show the amount of energy we waste around the house. It’s all part of the Government’s ‘You have the power. Save Energy’ campaign.
From viewing the ad I learned that a balloon can hold on average 50 grams of greenhouse gas, and from someone who was never good at maths and more of a visual person at school, this execution dramatised the damage we are all doing to our environment really well.
Now here’s the strange bit: I went from the TV and typed in the URL. Yes, a digital guy who lives in the online world, typed in a URL from a TV spot, shock horror! I can hear the tweeting frenzy now.
TV isn’t dead as many industry folk would lead us to believe. What’s dead is wasting energy telling or selling something that doesn’t connect to people. This TV ad connected with me because it offered relevant content and compelling imagery.
So from that initial touch point I went onto their website and they continued the engagement. The site was very clean, the use of colour was well placed and the navigation was easy-to-use. One slight gripe is that social media connectors should have been included to a Facebook group or a Twitter account, but besides that it had everything else; from useful online tools, energy calculators and energy facts to what your community is doing, a checklist of facts, and energy saver incentives and discounts. The site had everything I needed to know about saving energy.
So I’ve joined ‘Save Power’ and made a pledge, read the posters and tweeted this campaign for some time – simply because it’s true integration without the fluff. And reading some of the blog posts and tweets around this campaign, a lot of energy is being used to praise the site. Thankfully, it’s not wasted.
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