Showing posts with label creative idea Mother polar bear TV UK. Show all posts
Showing posts with label creative idea Mother polar bear TV UK. Show all posts

Tuesday, November 24, 2009

Polar bear

First up please take into consideration this TV spot is pretty horrific and graphic – it’s from Mother in the UK and demonstrates the effects airline flying has on the environment. We all knew that but this ad shows graphically the impact; literally. It reminded me the first time I saw the ad from Greenpeace Anti Fur spot shot by David Bailey. it had a lasting effect on me in that I didn't think to much about some posh bird from Chelsea wearing a fur coat until I saw the ad, this ad really started the change in what people found acceptable. The idea from Mother could follow suit in that it may start the process of people seriously reconsidering how they travel and how that effects the planet we live in.

One thing I also think of when I see this is the attack on the twin towers, those horrendous images of people jumping, maybe that was intentionally I don't know.

What do you think are you over this kind of shock tactic?

Or would you take action?



Polar Bear from Plane Stupid on Vimeo.