There I was when it happened snail mail had arrived most mailers especially at work I throw in the bin but this one was different the 'outer' as they like to say at direct marketing agencies read: 'To the very talented Kevin Ferry' - with some niffy illustrations too it grabbed my attention - the mad fools, talented in what? I needed to find out what they thought I was talented in so I opened it up and discovered a newspaper (recycled I might add) size full of illustrations which was wonderful all contrasting styles from Jacky Winters Illustrations and my talent? apparently I'm pretty good at spotting talent, well in this instance they're right. What I particularly liked about this mailer it lead me towards their URL and to their show-reel- the website Well designed, good user experience and not to fancy - let the work do the talking which it did so much so I told the rest of the design team- good work Jacky Winters you know your audience well
No comments:
Post a Comment