Good ideas are timeless

I love ideas as in creative ideas that are playful with the written word or art directed in a way that captures your eye. (Ideally both of these skill sets work even better in conjunction). Take these two examples which came up in my social media feed, they stopped me in my tracks, my thumb came to juddering halt, I wondered why? Both have charm in tone of voice, both are also informative. They treat the viewer with intelligence and there's no need to 'fill in the gaps' as many marketing director's these like to do. This is what great ideas do, it moves you to act. To buy product, ohh those dirty words that seems to be the trend these days, to avoid selling stuff, ironically at all costs. 'Brand purpose' is all the rage but these posters have a purpose and their purpose is to flog stuff. What is also of interest, these two posters must be at least 40 year's apart, the Tide poster was conceieved just after the end of WW2, when Britain was in rebuilding mode after her cities where bombed, this is my hometown, London, East London to be precise. I love the line, it even has the brands name in the headline. (Dave Trott would I'm sure be impressed) and if you look closely it even has a bit of a special build going on, the use of type and graphics is dated but somehow would look fresh now, it has that retro feel to it. The headline" Tide's in - Dirt's out! what a line - just 4 words and hits a home run and the product benifit pitched in a charming way. Fast-foward to the 90's and we have a poster van driving around selling a bedside cabient. Again what a headline this is, it made me smile and again just 4 words to sell the product. How many ads have you seen lately that can do that? B&Q is the only work out of Uncommon London I can recall that has acheived that lately. These are timeless and like all good ideas will be remembered and recalled, as for the 99.9%, they'll all go in the black hole of nothingness. Work to be done for all creatives to get noticed and sell stuff. Tick,tock.

Podcasts

I was recently asked by one of our colleagues in Malta on how to set-up a podcast and remember many years ago doing a series of podcasts for my PGCHE. I like my colleague had no clue on where to start, but after a bit of digging around online and speaking to a few people in the industry they guided me and I created this which was pretty basic but I thought I would share for anyone else out there who is in the same boat as I was. I also found this article which I thought was gold dust for anyone started out which is well worth a read. A full step-by-step guide on getting started.

Award

I've won Cannes, D&AD's and everything in-between but nothing beats this. So chuffed in recieving this as recognition for one of the people who is fighting for more diversity and inclusion within the work place. Thank you Flutter and all my colleagues who awarded me this honour and a #HatTip to those who have stepped up to the plate and took on the challenge to get greater equality within the work place. Once again, thank you.

London Smiling Again

Got in my grill

The Lil Jif Project | TVC animation from motif on Vimeo.

Taking shortcuts with business risk assessment.

Extremely effective warmup 😂 #Olympics #Tokyo2020 #tuesdaymotivations pic.twitter.com/4887wWpA79

— Evan Kirstel the $B2B Techfluencer (@EvanKirstel) July 27, 2021