Zombie Running App - genius

Yes you have Nike+, Runkeeper and MapMyRun and I've used them all great functional apps but I came across this last night that literally changes the game and more importantly puts the fun back into functionality.

Zombies, Run!, to be released early next year for iPhone and Android, is an app in the style of Runkeeper, with an exciting undead twist.

You start up the app, plug in your headphones and go for a run. As you begin to sprint, jog or walk to your destination of choice, you’ll hear the narrated story of a zombie-infested, dystopian future. You’re a “runner” in this world, which means that your job is to go out and collect supplies like ammo, medicine and batteries for your ragtag base of human survivors. The more you run, the more stuff you’ll acquire.

“We want to tap into a fantasy that we think a lot of people have when they’re running or deciding to get fit — that you can be the hero of your own action movie,” said the game’s designer, Adrian Hon, in an e-mail.

“After all, why does anyone want to run? Probably so we know that if things get bad, we can rely on our bodies to get us out of trouble.”


The idea first came from a class for amateur runners, which Zombies, Run! writer Naomi Alderman had joined. During an introductory session, one of the organizers asked the group why they wanted to run.

“To outrun the zombie horde,” said one of the participants. Everybody laughed — except for Alderman. Her mind was busy running races of its own.

Hon says you’ll be able to make meaningful decisions as you progress through Zombies, Run. For example, once you’ve finished a running session, you’ll be able to allocate resources to different areas of your city, choosing which people to help out. He hints that your decisions could result in life-or-death consequences for some of the game’s survivors. Bloody genius and as always an idea sprung from someones passion, in this case running.

Fans have flocked to Zombies, Run!, which has garnered over $53,000 on crowd-funding site Kickstarter in the past month. Hon and Alderman say they’re psyched about the positive reaction, noting that the game already has a “guaranteed audience.”

Combined with fun and functionality that's intune with your target audience, wonderful work is created.

Linkedin profile as an infographic

vizualize.me - Kevin's profile I came across this last night, such fun and pretty impressive, simple but functional. Interesting Linkedin over the last couple of months have really enhanced their platform. This by Vizualize.me is just another cool add on.

Someone asked the Dalai Lama what suprises him most. He responded, "Man. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then he dies having never really lived."

Super Fly better than looting and burning

Win a car that made your dad look cool - shot and art directed this for Ribena in the UK- based on the campaign idea - Ribena 'Grow Up One Day' - all based around pranks, this promo was part of the campaign. I wanted something a bit more different and fun than giving away a cool Vespa - so we went for a second hand Capri - Ribena gave away 5 in total, the retro guy - seriously dressed liked that all the time- easy casting.

Twitter promo that's a little cracker

If you haven't picked this up on Twitter then in the next day or so you will - this appeared about 4 hours ago it caught my eye as it has been streaming through my tweetdeck under the hashtag #tweetcracker and it takes you to a site where all is relieved- it's a cross promotion with Samsung and Intel the idea is beautifully simple just log on using your Twitter handle tweet the correct code to disarm the lasers, bust the safe and win what's inside: 10K worth of gold and a Series 9 notebook, and as they say: the only thing that is stopping you are evil lasers and a lucky tweet, lovely work, I also love the video where we see a fit looking looking James Bond leather clad women place the prize in the safe, and arm the lasers, great promo and great fun, a great way to use Twitter as a promo platform site here

5 keys to successful online video.

1. Create context (label and tag the videos to help with searching)

2. Encourage snacking (which is the term they use for displaying related videos around the main video)

3. Produce for the medium (i.e. short form content, bearing in mind not all genres are equal).

a. Av length is 2.6 mins. (In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.)

b. Less videos provide fictional narrative and drama more at news, paparazzi video, individual personalities.

4. Use internet distribution.

a. Allow consumers to embed your videos.

b. Organise syndication with internet video distributors.

5. Monetize (for non branded sites)

a. Need to thinking through how to integrate 15 sec pre-rolls.

b. For brands, the creation of 15 sec pre-rolls is an important strategy

Hey dude you were a 1969 lifestyle visionary

Great video, love the music and voiceover but what is amazing is this was done in 1969 and none of this stuff was even invented, all the things we now take for granted; eShopping, paying bills online, email etc. Creative tip: When someone says; 'it can't be done or that idea is crazy'you know you're onto a winner.