Race a marketing director

Well it's that time again with the Blackmores Sydney Running Festival approaching and now is the time to get some mileage under your belt.

Just finished the Balmoral Burn last week my legs aren't exactly jumping with joy on another run at the moment but as all runners say; 'I have some time to the next one'.

Last year I ran the half in the event and it was great day yes I would say that as Blackmores are one of my clients but this is a must for anyone in Sydney at that time who wants to run a race - and what a race, with the bridge closed and finishing outside the Opera House, you can't get much better.

Anyway to my point as I ran last year live tweeting I wanted to do something different again this year and this idea popped into my head while running home the other night.

CHALLENGE:

As Creative Director and having worked on a vast array of products and brands over the years from soft drinks to washing up liquid I have a bit of experience when it comes to coming up with ideas around marketing. SO get on with it Kev and stop blowing your own trumpet, your point is?

Well, I will give any marketing director a campaign idea for their brand or product IF they beat me in this year's Blackmores Sydney Half in September. Prove will be determined by the 'relive the glory' video that gets posted up after the event.

I will if beaten work and give you a timeframe on a campaign that I will scamp and show how it will work online via a site, social media, rich media and offline if you fancy, up for it? well post here your name and job title etc and confirmation of entry and let the challenge begin.

My best time for a half 1:17 and last year while tweeting ran 1:25

# No ringers will be acceptable only the marketing director can take the challenge also if I get nailed by say 50 MD's I will sit down and work through a timetable on delivery. (And yes this will be all done at weekends).

If I beat you then the only thing I ask would be a suitable donation to my surf club North Steyne Surf Club

Pain no gain

Pain
Originally uploaded by kevin ferry

Just returned from the Balmoral Burn - that is such a hard run - 420m straight up sprint on a very very steep hill on Awaba Street in Balmoral.

Got second again got nailed by the same guy last year - we both were way ahead of the field, but I had nothing in the tank when I needed to kick.

The fittest guy won on the day, well done today but we will return for other encounter.

Chin chin

Consumer engagement - love it

Busy tweeting for your business

There's an on going debate about how much businesses should be using social media channels like Twitter to promote themselves, well if your thinking like this, then stop! You're already in the wrong mindset- the fact you want to 'promote' your company is the wrong tack, instead think of your company sharing knowledge and advice around your profession and that might not all involve around your company on that I picked this up early this morning via Chris Brogan this is all your business needs to know about using social media in particular Twitter, my personal opinion on using Twitter for business is it's vital, without it you can't reach out to your customers in an engaging manner, it's also a valuable channel as a source of research, so here's the first steps in building your business further:

First Steps

1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
2. Add a picture. ( Shel reminds us of this.) We want to see you.
3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
4. Point out interesting things in your space, not just about you.
5. Share links to neat things in your community. ( @wholefoods does this well).
6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
10. Talk about non-business, too, like @astrout

Ideas About WHAT to Tweet

11. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
12. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
13. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
14. Ask questions. Twitter is GREAT for getting opinions.
15. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
16. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
17. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
18. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
19. Don’t toot your own horn too much.
20. Or, if you do, try to balance it out by promoting the others, too.

BBC you have my vote

As most of you will know there was a general election in the UK, now with me all the way over in the 'lucky country' tracking and seeing the votes unfold where else would you go apart from the BBC? As someone who loves data and is very visual this site was a organismic visual and data trip.Just by tapping in your district you get detail from a interactive map, with live streams of the results, with comments from in and out going MP's and all the results in real time with the colour map changing just as fast as the results were coming in. I spent an age pouring over the results, here's my area I lived when I was in the UK of Romford in Essex

This site had everything, the debates,and I particular liked the section called 'make it clear' so for instance when it was announced that it was heading for a hung parliament they had a full chart explaining what will happen and the next steps that will follow, wonderful.

But it was the BBC TV Channel that made the whole experience informative and entertaining the live stream was fast without buffering and they kept changing from one programme to the other without a single judder, for one moment I could be sitting in front of the TV with a beer in hand in sunny old Romford instead of cold wintery Sydney Australia. (It's winter here).

So I thank you the BBC and that's why you'll always get my vote.

Share the love of music

Came across this, a music site called We Are Hunted a online music chart.

They listen to what people are saying about artists and their music on blogs, social networks like Facebook and MySpace, message boards and forums, Twitter and P2P networks to chart the top songs online everyday, neat idea pop pickers almost
a new Top of the Pops.
In the physical world, charts are built on shipped albums. Online charts have been a simple count of digital downloads. This New Model Army is different. They discover new music from around the web and detect sentiment, expression and advocacy to understand what people like and dislike. They also have the ability to buy the track you've played from the site, good business model.

Mix business with pleasure

Social media is a wonderful thing you can keep in contact with family and friends from afar, make some new ones, make friends you never knew you had and some you'd wish you never came across usually this is through Facebook with a dusting of YouTube, on the other side of the social media ladder we have the more business side which usually involves Linkedin and Twitter the same can be said of your business connections, some are worthwhile and good for your network, many are not like headhunters who use you and tap into your network (this is one of the reasons why I booted off most headhunters from my network as it was all one way).

But the question I wanted to ask and something that has happened to me over the last couple of months is that these social media channels are started to merge into one were family now sit happily along side a work colleague or do they? Is my sister in Ireland does she really give an arse if most Twitter users average age is 39 and are media influencers? The same can be said that a CEO of GSK is he really that interested that my sister in Ireland has had another baby and posted them up on Facebook?

I'm confused as to weather to keep the two channels separate or not but with Facebook especially it has become more business savvy in it's approach and took Twitter by its word and 'followed' them, what do you think? Do you keep the two channels separate? or as my sister in Ireland would say; Feck who gives an arse!

For me business social media is:
>Twitter
>LinkedIn
>Slideshare
>Delicious
>YouTube
>Blogger
>Tumblr

For pleasure
>Skype - Keep in contact with family in Ireland
>Mobile -SMS - ditto
>Private email/MSN Messenger

Business with Pleasure:
>Facebook
>Flickr